tag:blogger.com,1999:blog-36496031162038836722024-03-20T08:11:52.839-07:00 Vacate/ End-of lease cleaners ( Brisbane, Melbourne, Darwin, Perth, Hobart )Cleaning Support Services ( Residential and Commercial Cleaning Services ) provides the most intensive, cost-effective and high quality cleaning services in Brisbane, Melbourne, Adelaide, Perth, Hobart, Darwin, and other emerging states in Australia. Vacate / End-of lease cleaning / House Cleaning / Office Cleaning / Builders Cleaning / Bond CleaningAnonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.comBlogger85125tag:blogger.com,1999:blog-3649603116203883672.post-31937429561143662802015-10-28T23:56:00.000-07:002015-11-19T23:39:12.044-08:00HOW TO CAPTURE GREAT LEADS/ PROSPECTIVE CUSTOMERS <div dir="ltr" style="text-align: left;" trbidi="on">
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A Broke Salesperson’s Guide To Free Prospecting Tools</h1>
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<img alt="free-sales-tools-prospecting" class=" wp-post-image" src="http://www.salesforlife.com/wp-content/uploads/2015/10/free-sales-tools-prospecting.jpg" height="676" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 15px auto; max-width: 100%; padding: 0px; vertical-align: middle; width: auto;" width="900" /></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">“Don’t poison the watering hole.” There’s a bit of old-time cowboy wisdom to start your day moving in the right direction. Say what you want about cowboys, but they understood how to do prospecting the right way.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Poisoning the watering hole means overworking your prospecting source. When everyone on your sales team is running the same LinkedIn searches for prospects, there’s trouble on the horizon. You could pay for prospects, but there’s no guarantee that expensive leads are quality leads. Instead, you could find and qualify prospects in minutes for $0 if you only knew where to look.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Don’t sweat it, cowboy. No matter what other Social Selling problems you encounter, finding high quality leads online shouldn’t be one of them. The World Wide Web is a rich gold mine, with somewhere around </span><a href="http://www.internetlivestats.com/internet-users/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">3.2 billion active leads</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">. Here are free tools to help you find, qualify and contact them quickly. The rest of your team probably doesn’t know about these tools yet, so feel free to share as you see fit.</span><span id="more-13707" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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Secret Tools for Better Prospecting</h1>
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1. <a href="http://www.getsidekick.com/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Sidekick</a> – After competitors, another prospecting source that sales professionals tend to overlook is past prospects that didn’t work out. Things change, and they could be ready to make a purchase now. Find out if they are worth pursuing with this app from HubSpot that alerts you when someone interacts with your content (email, website, blog posts, etc.). The free account comes with 200 free notifications, and the power-user level opens it up to unlimited notifications.</div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/product-image-1.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="sidekick-hubspot-prospecting" class="alignnone size-full wp-image-13709" src="http://www.salesforlife.com/wp-content/uploads/2015/10/product-image-1.png" height="666" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="863" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">2. <a href="http://www.datanyze.com/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Datanyze</a></span><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> – Some of the best sources for prospects are your competitors. You know these prospects need what you offer, and some percentage of them will be unsatisfied. This app lets you find out who has started or stopped using your competitors. It also has a free browser extension to help you find email contacts that you can qualify using other tools on this list</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/prodtab-image3B.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="prodtab-image3B" class="alignnone size-full wp-image-13708" src="http://www.salesforlife.com/wp-content/uploads/2015/10/prodtab-image3B.png" height="507" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="590" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">3. <a href="http://www.timetrade.com/professional-products-pricing" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">TimeTrade</a></span><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> – Do you hate wasting 10 emails or texts just to schedule a meeting? Scheduling can be a momentum killer. Simplify everyone’s life by trying out this app that allows prospects to schedule themselves on your calendar. The free account gives you five appointments per month, and the paid version allows unlimited appointments. It integrates with Outlook or Google Calendar, and you can include a link within your emails as a call-to-action.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/timetrade-prospecting.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="timetrade-prospecting" class="alignnone size-full wp-image-13710" src="http://www.salesforlife.com/wp-content/uploads/2015/10/timetrade-prospecting.png" height="376" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="490" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">4. <a href="https://rapportive.com/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Rapportive</a></span><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> – What do you know about the person you’re about to email? Tailored emails build relationships while generic ones build spam folders. LinkedIn’s Rapportive is a free Gmail plugin that searches the social web for information about your prospect to qualify them and give you some critical insights into how to get their attention.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/Screen-Shot-2015-10-28-at-10.45.17-AM.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="Screen Shot 2015-10-28 at 10.45.17 AM" class="alignnone size-full wp-image-13711" src="http://www.salesforlife.com/wp-content/uploads/2015/10/Screen-Shot-2015-10-28-at-10.45.17-AM.png" height="555" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="725" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">5. <a href="http://www.boomeranggmail.com/subscriptions.html" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Boomerang</a></span><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> – Timing is…everything. A good email at the wrong time gets ignored. Just like those tools for scheduling your social posts, this free Gmail plugin lets you write all your emails at once and schedule them to go out at the most effective times. It will also remind you when it’s time to follow up and move your prospects along the buyer’s journey.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/Screen-Shot-2015-10-28-at-10.46.14-AM.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="boomerang-gmail" class="alignnone wp-image-13712 size-full" src="http://www.salesforlife.com/wp-content/uploads/2015/10/Screen-Shot-2015-10-28-at-10.46.14-AM.png" height="391" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="780" /></a></div>
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<span style="background-color: white; color: #555555; font-family: "lato" , "arial" , sans-serif; font-size: 14px; line-height: 21px;">- See more at: http://www.salesforlife.com/social-selling-toolkit/free-sales-tools-for-prospecting-social-selling/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=23238386&_hsenc=p2ANqtz--5XqNhBCO7gHscGBGHogNFL0i66pt_kKCbOC2lSGpkXPvaN22bCEY3swXy7QhDWa3BeQKpg6UlVFhxed2rNSUm-yq1vg&_hsmi=23238386#sthash.s88blKDm.dpuf</span></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com17tag:blogger.com,1999:blog-3649603116203883672.post-85939882052413001232015-10-27T00:04:00.000-07:002015-10-27T00:04:04.132-07:00 3 Surprising Skills You’ll Need To Succeed<div dir="ltr" style="text-align: left;" trbidi="on">
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The New Role Of Sales: 3 Surprising Skills You’ll Need To Succeed</h1>
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<span style="font-family: Lato, arial, sans-serif; font-size: 12px; line-height: 21px;"> </span><span style="font-family: inherit;"><span class="byline user-icon" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.salesforlife.com/wp-content/themes/responsive/core/images/man.png); background-origin: initial; background-position: 0% 0px; background-repeat: no-repeat; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 3px 0px 3px 25px; vertical-align: baseline;"></span></span><span class="author vcard" style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-size: small;">Jamie Shanks </span></span></h1>
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<img alt="smarketing-sales-marketing-alignment" class=" wp-post-image" src="http://www.salesforlife.com/wp-content/uploads/2015/10/smarketing-sales-marketing-alignment.jpg" height="676" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 15px auto; max-width: 100%; padding: 0px; vertical-align: middle; width: auto;" width="900" /></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Before I discuss the future, let’s look back at how the role of sales professionals has evolved. When I founded Sales for Life on January 1, 2010, I intended to take all of the Sales 2.0 best practices (such as cold calling and inside sales best practices) and coach local Toronto businesses on how to build SDR and ADR inside sales teams. At that time, I had just been exposed to marketing automation, live chat, inbound lead notification tools, and auto-dialers—and was confident that was the absolute future of selling.</span><span id="more-13688" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">However, fast forward one year. By 2011, I had seen a diminishing of the return on investment of calling and emailing random companies and presenting your solution. Traditional selling had gone cold. I realized that I needed to shift gears, and identify a modern way of selling. So I started to experiment. In late 2011 and 2012, I started to experiment with LinkedIn, and I learned that I could take those best practices I discussed earlier and reverse-engineer those techniques using tools like LinkedIn and Twitter. And it began to evolve. By 2013 and early 2014, LinkedIn was an extremely effective tactic.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Now a new trend began to emerge—<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Social Selling</span>.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">LinkedIn has become the tool of choice for Social Selling, but it’s <a href="http://www.salesforlife.com/sales-training-2/ebook-beyond-linkedin-the-elements-of-a-successful-social-selling-program/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">not the future of what a sales professional</a> will become. What I’m starting to see is that the most advanced and effective organizations have recognized that their selling needs to use both the “left brain” and the “right brain.”</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/left-brain-right-brain.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="left-brain-right-brain" class="alignnone size-full wp-image-13690" src="http://www.salesforlife.com/wp-content/uploads/2015/10/left-brain-right-brain.png" height="400" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="787" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The “left brain” is the art of marketing, and the “right brain” is the science of sales and marketing. When you put them together, you get a sales professional who understands that their job is to take a customer through a buying journey, not through a sales process.</span></div>
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Sales and marketing integration: The future of sales</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The future sales professional needs to understand the importance of <a href="http://www.salesforlife.com/content-marketing/ebook-one-team-one-goal-aligning-marketing-sales-for-successful-social-selling/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">aligning both sales and marketing</a>. And the best companies are finding, recruiting, and onboarding this talent and allowing them to flourish, and training them to evolve the sales culture.</span></div>
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What makes up a Smarketer?</h1>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/definition-of-smarketer.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="definition-of-smarketer" class="alignnone size-full wp-image-13698" src="http://www.salesforlife.com/wp-content/uploads/2015/10/definition-of-smarketer.png" height="400" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="700" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A Smarketer understands that the company has one funnel, one buyer, and one revenue team. They know that marketing and sales are one team, and that not every lead is created by the sales professional. Leads are created through a multiple of avenues, and every action you as a sales professional provide digitally impacts the top of the funnel.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">There are three qualities of a great Smarketer:</span></div>
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Great Smarketers share content.</h1>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/smarters-share-content.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="smarters-share-content" class="alignnone size-full wp-image-13691" src="http://www.salesforlife.com/wp-content/uploads/2015/10/smarters-share-content.png" height="400" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="700" /></a></div>
<div style="border: 0px; color: #6d6d6d; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 400; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Smarketers share content with ideal buyers, who are connecting and absorbing that information, and sharing it with their peers. This drives traffic back to your website, resulting in increased downloads of assets, more subscribers, and those ideal buyers becoming warmer leads. Thus, the sales professional has a positive effect on the funnel becoming larger through educating companies.</span></span></div>
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Great Smarketers are willing to be part of content development to enhance the customer experience.</h1>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/smarketers-content-development.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="smarketers-content-development" class="alignnone size-full wp-image-13692" src="http://www.salesforlife.com/wp-content/uploads/2015/10/smarketers-content-development.png" height="400" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="700" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">This</span> <span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">doesn’t mean that sales professionals actually write the content, but they’re part of the creation process. They’re part of panels and committees that are providing assets for the marketing department. As a sales professional, you know your customers better than anyone—and you can best relay that information to marketing to produce digital content.</span></div>
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Great Smarketers use Social Selling as another tool in the tool belt.</h1>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/smarketer-social-selling.png" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="smarketer-social-selling" class="alignnone size-full wp-image-13693" src="http://www.salesforlife.com/wp-content/uploads/2015/10/smarketer-social-selling.png" height="400" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="700" /></a></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">They recognize that every day, they need to apply digital elements to the workflow. Great social sellers:</span></div>
<ul style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Sell to every customer every day with insights using content.</span></li>
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<ul style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Use triggers mechanized through social tools and channels to provide contextual information about a customer which enables them to have a stronger conversation</span></li>
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<ul style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Constantly road-map relationships of people. Selling is now P2P—person to person selling. And Smarketers are leveraging tools to be able to see potential referrals, and more opportunities between people.</span></li>
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<span style="background-color: white; color: #555555; font-family: Lato, arial, sans-serif; font-size: 14px; line-height: 21px;">- See more at: http://www.salesforlife.com/content-marketing/the-new-role-of-sales-3-surprising-skills-youll-need-to-succeed/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=23159950&_hsenc=p2ANqtz-96hhOaOmK5REt6czUN_zqZ0DoW3p7fxJDcB56bQ2JMh5-HCR_FtxhYRqdWI_b8kmArkHflaNOhIJLemydBAqLXjF5yIg&_hsmi=23159950#sthash.hPyxIAPz.dpuf</span></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com5tag:blogger.com,1999:blog-3649603116203883672.post-83751330792522416922015-10-25T18:49:00.003-07:002015-10-26T00:49:08.911-07:00How To Replace Cold Calling With Warm Instructions<div dir="ltr" style="text-align: left;" trbidi="on">
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How To Replace Cold Calling With Warm Instructions</h1>
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<span style="font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="font-size: small;">Jamie Shanks</span></span></h1>
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Cold calling is often cited as one of the least-favorite activities salespeople take part in. Even seasoned members of the sales team can feel a touch of anxiety and uncertainty when faced with a prospect’s name, contact info, and not much else. It is a time-proven method of drumming up business, however, and remains a staple for many sales teams.</div>
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The key to successful cold calling is to warm up your conversations with relevance and context, but how? Salespeople need to adopt a different approach to making the first move with a new, unfamiliar customer – one that provides better insights into potential customers. Cold calling success requires that both sales leaders and sales reps overcome five major obstacles.<span id="more-13682" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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Obstacle #1</h1>
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Challenge: Not knowing how you’re connected with prospects, decreasing their trust.</h2>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Solution:</span> Professional social networking sites such as LinkedIn allow you to see the business contacts you have in common with prospects, making you less of a stranger. This can help potential customers be more open to you and your services. With any luck, you’ll be able to identify former or current clients of yours who are also connected to your prospect, and are willing to put in a good word for you.</div>
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Obstacle #2</h1>
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Challenge: You can’t get a comprehensive view of your prospect’s mindset.</h2>
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<span style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #6d6d6d; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Solution:</span><span style="color: #6d6d6d;"> Social Selling allows you to see 360-degree information about prospects before you ever call them. Learn professional insights from their LinkedIn profile, and identify specific needs from Twitter posts. After perusing the public information available on a potential customer’s social media profiles, you can merge the information you find into a unified concept of the prospect’s wants and needs. This puts the product or service you’re selling into the proper context for the prospect, creating the kind of relevance that allows you to </span><span style="font-family: inherit;"><span style="border-color: initial; border-style: initial; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit;">increase sales opportunities up to</span></span><a href="http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx" target="_blank"><span style="font-family: inherit;"><span style="border-color: initial; border-style: initial; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit;"> </span></span></a><span style="color: #6d6d6d;">20 percent and close deals faster.</span></div>
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Obstacle #3</h1>
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Challenge: Limited ability to control access to contact data across departments, teams, and individuals.</h2>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Solution:</span> Social Selling can eliminate the lost time incurred when members of the sales team need to share information about prospects or collaborate on a project. With so much data available on the web, there’s less need to wait for another team member to get back to you with customer info. You can find a lot of information by simply searching through their social media profiles and getting a good feel for the prospect.</div>
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Obstacle #4</h1>
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Challenge: You don’t know why the prospect needs you.</h2>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Solution:</span> Of course your prospects <i style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">could </i>benefit from the product or service you’re selling, but if you can’t explain to them exactly <i style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">why</i>, you could lose the sale. Social Selling allows you to more fully understand how your solutions fit into a potential customer’s life. Once you have a firm grasp of the specific benefits you can offer prospects, you can better explain them to your prospects.</div>
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Obstacle #5</h1>
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Challenge: Knowing too much.</h2>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Solution:</span> People can share a lot of personal information online. However, no matter how open they are, using too much of that info during the initial contact can come off wrong, and prospects may feel like their privacy has been violated. Instead of bringing up specifics, use the insights you gain to customize your message so the prospect feels like your solutions suit their circumstances.</div>
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The cure for the common cold</h1>
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Social Selling is the cure for the common cold call. Businesses have access to an unprecedented volume of sales data through social media. From general public opinions and trends to conversations about specific companies and products, companies can gain valuable insight into potential customers from the millions of tweets, status updates, and “likes” produced every day. If you can harness this information and apply it effectively, you can both shorten and sharpen the your buyer’s journey, even before first contact.</div>
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<span style="background-color: white; color: #555555; font-family: Lato, arial, sans-serif; font-size: 14px; line-height: 21px;">- See more at: http://www.salesforlife.com/sales-advice/how-to-replace-cold-calling-with-warm-instructions/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=23139223&_hsenc=p2ANqtz--ghX0KBzALsTc6ssqza866jd_c6Tfj-2rI4Dommx4HRvvOLyu2kngJF3V1acXjZgxRtgI4Vxhf2IeqcDYM09ikZIhA-g&_hsmi=23139223#sthash.n21hDhJK.dpuf</span></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com3tag:blogger.com,1999:blog-3649603116203883672.post-835506345773782702015-10-19T16:18:00.000-07:002015-10-19T17:40:31.665-07:0013 LinkedIn Mistakes That Could Cost You A Prospect <div dir="ltr" style="text-align: left;" trbidi="on">
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13 LinkedIn Mistakes That Could Cost You A Prospect</h1>
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<span style="font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="font-size: x-small;">Jamie Shanks</span></span></h1>
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<img alt="linkedin-profile-mistakes-social-selling" class=" wp-post-image" src="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-profile-mistakes-social-selling.jpg" height="676" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 15px auto; max-width: 100%; padding: 0px; vertical-align: middle; width: auto;" width="900" /></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">All the leads you need are on LinkedIn. You can contact anyone, even CEOs, and arrange personal introductions. Why would you want to screw that up? Nobody does – yet common mistakes keep occurring. LinkedIn is the largest professional network but many salespeople make major mistakes including poor photos, bad headlines, irrelevant experience, etc. This is detrimental to your personal brand because your prospects are online doing their research on you. Don’t expect to make a great first impression if you’re committing these big LinkedIn profile no-no’s. Fix these 13 unlucky errors and watch your LinkedIn leads bloom like four-leaf clovers.</span><span id="more-13625" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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1. Bad Photos</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Everyone has bad photos — they just don’t post them. Review what not to do in your LinkedIn photo and what the most </span><a href="http://www.salesforlife.com/linkedin/8-things-to-avoid-in-your-linkedin-profile-photo-infographic/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">common mistakes</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> are. Then take a look at </span><a href="http://resources.salesforlife.com/h/i/105014302-how-to-take-the-perfect-linkedin-profile-photo" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">best practices</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> for the perfect photo by using factors like your awesome smile, eye contact, and professional background. Look like the Social Selling star you are.</span></div>
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2. Self-Centric Headlines</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">You have 120 characters to generate intrigue. Talking about yourself won’t do it. Write a </span><a href="http://resources.salesforlife.com/h/i/115500846-how-to-create-a-value-centric-linkedin-headline" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">customer-centric headline</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> where you condense your value proposition into a single phrase. Spend the time to get it right because you’ve got to pause the glance. Most importantly your headline should speak to how you can help your prospects and not just “Account Executive @ Company ABC.”</span></div>
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3. Boring Summaries</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">People judge books by their covers – and with over 300 million people on LinkedIn, there’s barely time to skim all the best covers to find the best books. A </span><a href="http://www.salesforlife.com/linkedin/how-to-keyword-optimize-your-linkedin-summary-section/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">summary that offers value</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> shows respect for the limited time of your future customers. Give them a reason to believe. On the flip side, not having a summary or having a summary that doesn’t include your value proposition, relevance to your prospects or a clear call-to-action then you’re missing out on new potential customers.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-profile-summary.jpg" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="linkedin-profile-summary" class="alignnone size-full wp-image-13629" src="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-profile-summary.jpg" height="917" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="750" /></a></div>
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4. Random URLs</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Do you introduce yourself as Your Name/pub/52/43b/ab4? Let’s hope not. It only takes a few seconds to create a recognizable Custom URL so prospects can find you. Edit your profile, go to “your public profile URL,” and then claim your name.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-custom-url.jpg" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="linkedin-custom-url" class="alignnone size-large wp-image-13630" src="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-custom-url-1024x242.jpg" height="143" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="605" /></a></div>
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5. Too Few Connections</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Do you have </span><a href="http://www.salesforlife.com/linkedin/digital-danger-fewer-than-500-linkedin-connections/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">half a thousand connections</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">? Why not? LinkedIn becomes valuable only as you build connections. Work a little bit on this project every week. This is the new ABCs of Social Selling: Always be connecting. Make it a </span><a href="http://www.salesforlife.com/resources/#ufh-i-85069779-a-proven-social-selling-routine-what-50-000-sales-reps-told-us-infographic/190242" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">routine</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> to build new relationships each day that can potentially lead to your next opportunity.</span></div>
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6. Not Posting</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Elevators are awkward when nobody wants to talk. Don’t turn your profile into an elevator. Prospects look for someone with something interesting to say. Create, curate, or comment, but you need to join the conversation. Work with </span><a href="http://www.salesforlife.com/resources/#ufh-i-112256099-from-zero-to-superhero-how-content-transforms-salespeople-infographic/190242" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">marketing</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> to help get the right digital assets that will drive more sales conversations.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-posts.gif" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="linkedin-posts" class="alignnone size-full wp-image-13631" src="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-posts.gif" height="382" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="750" /></a></div>
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7. Blank Backgrounds</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Do you have a plain white business card with black letters? That worked in the 1950’s. Your LinkedIn profile needs a relevant and </span><a href="http://www.salesforlife.com/linkedin/attract-your-buyers-with-these-free-linkedin-background-images-offer/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">dramatic background image</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> to distinguish your personal brand.</span></div>
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8. Staying Static</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">If pictures are worth a thousand words, quickly add up in your head how many words you can deliver with a video running at 24 frames per second. Your visual interest meter will peg when you add </span><a href="http://sales.linkedin.com/blog/social-selling-challenge-of-the-month-upgrade-your-linkedin-profile/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">video and motion media to your profile</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> like interviews, explainers, and narrated slideshows.</span></div>
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9. Going Off-Topic</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">It’s really nice to know that you were field-trained in lion taming while on safari. Show why it matters for sales, or get rid of it. No one has time for irrelevant experience in a professional environment. Especially if you worked at a fast food restaurant during your time in university, do yourself and your prospects a favor and remove anything that lacks relevancy.</span></div>
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10. Being a Lone Wolf</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">You don’t have any recommendations? Really? Social proof is all about trust and every professional has success stories. Contact good customers and ask politely for brief recommendations. If they are too busy, offer to draft samples for them.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/Linkedin-recommendations.jpg" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="Linkedin-recommendations" class="alignnone size-large wp-image-13633" src="http://www.salesforlife.com/wp-content/uploads/2015/10/Linkedin-recommendations-1024x450.jpg" height="266" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="605" /></a></div>
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11. Skipping the Proofreader</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Your-you’re, than-then, active-passive – how do you remember it all? You’re in sales, not grammar school. Good writers have great editors. Have a grammar expert </span><a href="https://www.linkedin.com/pulse/10-biggest-grammar-mistakes-make-smart-people-look-stupid-marr" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">proofread your profile</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> for the tiniest mistakes. If you’re sloppy with grammar, how can you be trusted with a multi-million dollar sales contract?</span></div>
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12. Accidental Stalking</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">They can see you, you know. Every time you view a LinkedIn profile, that person will see you under Who’s Viewed Your Profile. It’s one thing to stay on top of the prospects mind, but you don’t want to look desperate. Search anonymously or sign out if you need to go back to the prospect’s public profile. However seeing who has viewed your LinkedIn profile can be a very powerful tool. It’s a great opportunity to see if prospects can landing on your profile and if they are, don’t hesitate to reach out.</span></div>
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<a href="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-profile-views.gif" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="linkedin-profile-views" class="alignnone size-full wp-image-13634" src="http://www.salesforlife.com/wp-content/uploads/2015/10/linkedin-profile-views.gif" height="398" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="673" /></a></div>
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13. Neglecting to Optimize</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">What is a profile? Essentially, it’s a web page. Like all web pages, your </span><a href="http://www.salesforlife.com/linkedin/how-to-seo-optimize-your-linkedin-profile/" style="border: 0px; color: #03a7e4; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">profile should be optimized</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> so prospects can find it easily. Mix Twitter-specific keywords with Facebook-specific topics to cover all your bases.</span></div>
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<span style="background-color: white; color: #555555; font-family: Lato, arial, sans-serif; font-size: 14px; line-height: 21px;">- See more at: http://www.salesforlife.com/linkedin/13-linkedin-mistakes-that-could-cost-you-prospect/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=22959330&_hsenc=p2ANqtz-_wkKzK_4Q5OQtdZbp2-xn-ljAASECocQhUr-9b1pbBiRFQboyEYSQvQfPq1uXa3j5fKpA8ChL3B4ifABTI0WpCtTuAEw&_hsmi=22959330#sthash.IgOmsbHn.dpuf</span></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-45904192433055789682015-10-12T16:29:00.004-07:002015-10-20T19:48:29.143-07:007 email mistakes that Salespeople should avoid - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtMKiQ0ixyl4UfgyiQ1pFZdvezrijGCLt0KBpwZz4KpIHTPYPjTNl-FE4NexVaoYSmWP-fDyaZSZRX39gK760Wi091DlLOSEDftb1SzATVTJIN_bbv5y1FsFHNWVlqzvvTFTMd-qxdaNyp/s1600/email+mistake.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtMKiQ0ixyl4UfgyiQ1pFZdvezrijGCLt0KBpwZz4KpIHTPYPjTNl-FE4NexVaoYSmWP-fDyaZSZRX39gK760Wi091DlLOSEDftb1SzATVTJIN_bbv5y1FsFHNWVlqzvvTFTMd-qxdaNyp/s400/email+mistake.jpg" width="400" /></a></div>
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<span style="color: #999999;">source: http://www.salesforlife.com/sales-advice/7-email-mistakes-salespeople-should-avoid-when-pitching/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=22765759&_hsenc=p2ANqtz-8WymrZVoBoa_9yAa9uic-J7l7Rsu6zB-ZYh96qITRY-zYZ48jqyiRGKVXB4NtFI8B7DtytHKhlsdGlg42bR7_-YzRNNw&_hsmi=22765759</span></div>
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<span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit;">In today’s competitive business environment, it is critical that salespeople leverage all available channels to connect with prospects. One often overlooked sales tool is email pitching. Despite commonly quoted statistics indicating around 99 percent of email campaigns are unsuccessful, this channel can be a powerful technique to initiate a mutually beneficial dialogue — but only if done correctly.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Here are seven critical mistakes salespeople make that dramatically decrease the value of their email communications.</span><span id="more-13563" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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1. Boring and Irrelevant Subject Line</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The subject line of your email will either encourage your prospect to open and read it, or immediately trash it. Make it interesting and pertinent to their business. </span><a href="http://www.jillkonrath.com/" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Jill Konrath</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, award-winning sales thought leader and author of </span><i style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Selling to Big Companies,</i><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> advises using a subject line that is company-specific – such as including the name of an employee referrer or an exclusive factoid of interest. Avoid salesy subject lines that offer services or promote your product.</span></div>
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2. Content Isn’t Personalized</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Templates are the downfall of many an email campaign. </span><a href="http://www.klagroup.com/about/kendra-lee" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Kendra Lee</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, founder of sales and consulting firm KLA Group and author of </span><i style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The Sales Magnet,</i><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> expounds the importance of crafting relevant emails that speak their language. After making an initial connection with the prospect, clearly demonstrate the research you’ve done to show you understand the company’s business. Use a conversational tone. Make sure your email is addressed to an appropriate individual, and signed by you personally with your contract information.</span></div>
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3. Emails Are Too Long</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">You have less than 20 seconds to catch a decision-maker’s attention when they open your email. </span><a href="http://www.marcwayshak.com/" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Mark Wayshak</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, sales strategist and author of </span><i style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Game Plan Selling,</i><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> reminds us that emails should be sent with the sole goal of eliciting a response – not educating a prospect, not building a relationship, and not making a sale. The ideal pitch email should contain 3-6 sentences and should focus on the company and its needs.</span></div>
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4. Emails Are Too Promotional</h1>
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Don’t launch into a pitch about the benefits of your product – you’re simply trying to pique a prospect’s interest. Kendra Lee reiterates, “The only way they’re going to pay attention is if they see an immediate benefit that relates to them.” Try describing the experience of similar companies facing comparable challenges, and the results your partnership helped them achieve.</span></div>
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5. Call to Action Is Too Complex</h1>
<div style="background-color: white; border: 0px; font-family: Lato, arial, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Remember, all you’re looking for at this point is the initial bite. Nobody wants to sign up for a lengthy webinar or presentation that screams “I’m Selling!” Instead, focus on providing something of value to the prospect. </span><a href="http://resources.datanyze.com/h/author/110213-sam-laber" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Sam Laber</a><span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, director of marketing at sales intelligence platform company Datanyze, agrees. He reiterates the importance of ensuring prospects understand exactly what action to complete after reviewing emails, such as responding to the email to receive relevant white paper data.</span></div>
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6. Poor Follow-Up Strategy</h1>
<div style="background-color: white; border: 0px; font-family: Lato, arial, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Nothing alienates a prospect more than excessive follow-up (or spamming). Worse is the salesperson who sends an email pitch and never follows up at all. An email campaign’s success relies heavily on the follow-up tactics used by the salesperson. Kendra Lee recommends cold calling prospects a few days after the email is sent, while Jill Konrath reiterates the importance of providing business value in every follow-up interaction.</span></div>
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7. Not Testing Various Approaches</h1>
<div style="background-color: white; border: 0px; font-family: Lato, arial, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">It takes practice and analysis to determine what components of an email campaign work and what should be improved. Kendra Lee reminds us to “test and test again.” Only by trying out new subject lines, content, openings, closings, length, and other details can salespeople better understand what translates into higher rates of conversion.</span></div>
<div style="background-color: white; border: 0px; font-family: Lato, arial, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: justify; vertical-align: baseline; word-wrap: break-word;">
<span style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Take the time to develop personal and valuable emails that demonstrate your understanding of a prospect’s business. Leveraging email pitches as an opportunity rather than annoyance will help you achieve your sales goals.</span></div>
<span style="background-color: white; color: #555555; font-family: Lato, arial, sans-serif; font-size: 14px; line-height: 21px;">- See more at: http://www.salesforlife.com/sales-advice/7-email-mistakes-salespeople-should-avoid-when-pitching/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=22765759&_hsenc=p2ANqtz-8WymrZVoBoa_9yAa9uic-J7l7Rsu6zB-ZYh96qITRY-zYZ48jqyiRGKVXB4NtFI8B7DtytHKhlsdGlg42bR7_-YzRNNw&_hsmi=22765759#sthash.giuFRMTi.dpuf</span></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com2tag:blogger.com,1999:blog-3649603116203883672.post-89522099531291124462015-10-06T19:04:00.000-07:002015-10-08T23:11:58.489-07:003 THINGS YOU NEED TO KNOW WHEN A COMPANY HIRES NEW EMPLOYEES.<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>3 THINGS YOU NEED TO
KNOW WHEN A COMPANY HIRES NEW EMPLOYEES.<o:p></o:p></b></div>
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<span style="font-size: 7pt; font-stretch: normal; text-indent: -18pt;"> 1. . </span><span style="text-indent: -18pt;">EXPANSION. No company will hire new employee if
they’re not expanding. Hiring employees only mean that the business is boosting
up productivity that they need more people to do more tasks in order to deal
with the fast-paced changing, growing and challenging environment of BUSINESS.</span></div>
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<span style="text-indent: -18pt;">2. OVERLOOKING. When a business overlooks future
dealings, the company is more likely getting a firm strategies to surpass
future problems. Hence, overlooking these possible predicaments by hiring new
people in a certain position will prevent them from downfall.</span></div>
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<span style="text-indent: -18pt;">3. HUMAN RESOURCE DEVELOPMENT. There could be this
usual feeling when the CEO, Supervisors, Leaders and Managers want to get more
people who are perfectly fit for a position which will help them to sustain
their business.</span></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-91454067764262629462015-09-27T20:25:00.000-07:002015-10-01T20:05:41.506-07:00TIPS FOR A WELL-OPTIMIZED WEBSITE CONTENT<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<b><i>Is your last website track lost thousands of visitors? Are you creating content which has no specific readers? Well, you might be needing some guidance to create content that will drive your readers to your website.</i></b><br />
<br />
TOP 4 MARKETING STRATEGIES USED BY MARKETERS - reported by Gigaom<br />
<br />
Email Marketing - 86%<br />
Social Media -72%<br />
SEO - 70%<br />
Content Marketing 64%<br />
<br />
Comapnies with small budget spen more on content marketing. GIGAOM research reports small companies spend 28% of their budget in content marketing.<br />
<br />
Well, let's get started with Creating Great Content!<br />
<br />
There are two things to keep in mind before writing.<br />
<br />
1. Your Goal.<br />
- Ask yourself what is your goal? What is the purpose of writing a particular article?<br />
- Raise awareness<br />
- Building email list<br />
- Up-sell / Cross-Sell<br />
- Convert Visitors to Customers<br />
<br />
2. Mission Statement<br />
- What is your mission statement?<br />
- know your type of audience<br />
- write the best compelling message to your audience<br />
- educate your audience<br />
<br />
BIG QUESTIONS among writers for Content?<br />
<br />
WHERE TO FIND INFORMATION FOR CONTENT?<br />
<br />
Now, that's exactly a good question. There are several places to gather essential and worthy information. Some of the great content sources are:<br />
<br />
* Blogs<br />
* e-newsletters<br />
* Infographics<br />
* In person Events<br />
* White papers<br />
* Podcasts<br />
* Videos<br />
* Web Contents<br />
* Print magazines<br />
<br />
Your audience likes to read contents in different ways. Use different ways to serve your contents. Make it fresh. Make it specific. Make it intriguing and make sure your educate readers.<br />
<br />
Creating Contents For Audience Engagement<br />
<br />
* Be original<br />
- Search engines love original contents. Copying other content won't help instead it dilutes content value and website rank.<br />
<br />
*Actionable Content<br />
- Make actionable contents for audience. The readers should know how to apply the information you provide.<br />
<br />
FACT: 80% OF AUDIENCE JUDGE THE ARTICLE BY ITS HEADLINE<br />
<br />
* Be answerable<br />
- People use search engines in search of answers. The same psychology is applicable when people read web contents. Your content should deliver answers to questions.<br />
<br />
* Content Headline<br />
- Create click worthy title. Right after reading the headline audience will decide whether the content worth reading or not.<br />
<br />
* Accuracy & Information source<br />
- Provide accurate information in your content. Inaccuracy can harm your company reputation - and it will de-brand your company's on-line presence. Mention information source and link it to them. Linking to quality source brings trustworthiness.<br />
<br />
* Exciting & Inspiring<br />
Exciting and inspiring contents boost user engagement. Create promising introduction, leave your reader with a question, and include a story that teaches a lesson.<br />
<br />
* Short but pointed Content<br />
- A longer content doesn't mean it's better. Make it short but straight to the point content, Make the content answerable and actionable.<br />
<br />
SIMPLE RULES FOR WRITING A GREAT CONTENT<br />
<br />
* Content are for human not for search engine bots. It's never been.<br />
* Grammatical errors and spelling errors damage reputation.<br />
* Images are videos make your content much lively.<br />
* Do not write anything which is not true.<br />
* Get rid of too much marketing speech.<br />
* Use subtitles in your contents.<br />
<br />
What is Content Marketing anyway?<br />
<br />
Defination by CMI or Conetnt Marketing Institute.<br />
<br />
- " Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action."<br />
<br />
PLATFORMS AND CHANNELS USED BY CONTENT MARKETERS<br />
<br />
* Social Media Networks like Facebook, Twitter, Google+ and LinkeIn.<br />
* Video channels like Youtube & Vimeo<br />
* Image sharing Sites like Flickr and Instagram<br />
* Communities like Pinterest Quora & Foursqure<br />
* Content Sharing Sites like Slideshare, Tulr & Stumbleopun<br />
<br />
TOP PLATFORMS AND CAHNNELS<br />
<br />
* FACEBOOK - 90 %<br />
* LinkeIN - 83 %<br />
* Google+ - 41%<br />
* Twitter - 80%<br />
* Youtube - 65%<br />
* Pinterest - 26%<br />
<br />
<a href="http://blog.red-website-design.co.uk/2015/03/13/7-tips-for-creating-website-content-your-visitors-will-love/" style="background-color: white; box-sizing: border-box; color: #ed1c24; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, sans-serif; font-size: 16px; line-height: 22.8571434020996px; outline-offset: -2px; outline: -webkit-focus-ring-color auto 5px;" target="_blank">http://blog.red-website-design.co.uk/2015/03/13/7-tips-for-creating-website-content-your-visitors-will-love/</a></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com2tag:blogger.com,1999:blog-3649603116203883672.post-31442667821143385722015-09-14T20:24:00.001-07:002015-09-17T20:00:38.623-07:00Could Your Facebook Likes Be Used to Measure Your Intelligence?<div dir="ltr" style="text-align: left;" trbidi="on">
<h5 class="label" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #737679; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-stretch: inherit; font-weight: 200; line-height: 1; margin: 10px 0px 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
Written by</h5>
<h2 class="title" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #737679; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; font-stretch: inherit; font-weight: 200; line-height: 0; margin: 0px; max-height: 45px; outline: 0px; overflow: hidden; padding: 0px; vertical-align: baseline; width: 120.042610168457px;">
<a class="name " data-li-uetrk-click="tl" href="https://www.linkedin.com/pub/christian-rudder/9/817/aa4?trk=pulse-det-athr_prof-art_ftr" rel="author" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.54902); font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" title="Christian Rudder">Christian Rudder</a></h2>
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Facebook released the Like button in 2009 and it changed the way people shared content.</div>
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The idea wasn’t new—once-popular, now marginal, sites like digg.com and del.icio.us had been letting people “like” articles for years before that. But at these companies, the content was the star. Facebook laid curation over an already robust social network and, for the content creators, made it simple for anyone to attach that iconic little thumbs-up to their work.<br />
<br /></div>
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They created a new universal microcurrency—I might not pay you for your writing, music, or whatever, but I’ll give you a fillip of approval and share what you’ve done with my friends.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #232629; font-family: Georgia, serif; font-size: 18px; font-stretch: inherit; line-height: 32px; margin-bottom: 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
Facebook said in May 2013 that it was recording 4.5 billion likes a day and in September of that year reported that 1.13 trillion had been submitted all-time. Researchers started using that macro-level data to make predictions; students from MIT developed a gaydar algorithm that was pretty good at guessing a man’s sexuality.</div>
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Since then, the power of predictive software has advanced rapidly; these types of programs only get smarter and faster as more data becomes available. A group from the UK discovered that from a person’s likes alone they could figure out the following, with these degrees of accuracy: Whether someone is . . .</div>
<ul style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.701961); font-family: Georgia, serif; font-size: 18px; font-stretch: inherit; line-height: 24.5454540252686px; margin: 0px 0px 15px; outline: 0px; padding: 0px 0px 0px 35px; vertical-align: baseline;">
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">Caucasian or African American: 95%</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">A man or a woman: 93%</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">Gay or straight: 88%</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">Democrat or Republican: 85%</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">Lesbian or straight: 75%</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">A drug user: 65%</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 32px; margin: 0px 0px 15px; outline: 0px; padding: 0px; vertical-align: baseline;">The child of parents who got divorced before he or she turned: 60%</li>
</ul>
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Again, this is not from looking at status updates or comments or shares or anything that the users typed. Just their likes.</div>
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You know the science is headed to undiscovered places when someone can hear your parents fighting in the click-click-click of a mouse. A person’s “like” pattern even makes a decent proxy for intelligence—this model could reliably predict someone’s score on a standard (separately administered) IQ test, without the person answering a single direct question.</div>
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This stuff was computed from three years of data collected from people who joined Facebook after decades of being on Earth without it. What will be possible when someone’s been using these services since she was a child? That’s the darker side of the longitudinal data that I’m otherwise so excited about.</div>
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Tests like Myers-Briggs and Stanford-Binet have long been used by employers, schools, the military. You sit down, do your best, and they sort you. For the most part, you’ve opted in. But it’s increasingly the case that you’re taking these tests just by living your life. And the results are there for anyone to read and judge. It’s one thing to see that someone’s Klout score is 51 or whatever in advance of a job interview. It’s another to know his IQ.<br />
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If employers begin to use algorithms to infer how intelligent you are or whether you use drugs, then your only choice will be to game the system—or, to borrow wording from the corporate world, “manage your brand.” To beat the machine, you must act like a machine, which means you’ve lost to the machine. And that’s all assuming you can guess at what you’re supposed to do in the first place.</div>
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Apparently, one of the strongest correlates to intelligence in the research was liking “curly fries.” Who could reverse-engineer that? But while Facebook does know a lot about you, it’s more like a “work friend”— for all the time you spend together, there are clear limits to your relationship.<br />
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Facebook only knows what you do on Facebook. There are many places with much deeper reach. If you have an iPhone, Apple could have your address book, your calendar, your photos, your texts, all the music you listen to, all the places you go—and even how many steps it took to get there, since phones have a little gyroscope in them. Don’t have an iPhone? Then replace “Apple” with Google or Samsung or Verizon. Wear a FuelBand? Nike knows how well you sleep. An Xbox? Microsoft knows your heart rate. A credit card? Buy something at a retailer, and your PII (personally identifiable information) attaches the UPC to your Guest ID in the CRM (customer relations management) software, which then starts working on what you’ll want next.<br />
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This is just a sliver of the corporate data state, the full description of which could take pages. For the government picture, a sliver is all I have, because that’s all we’ve been able to see of it. We do know that the UK has 5.9 million security cameras, one for every eleven citizens. In Manhattan, just below Fourteenth Street, there are 4,176. Satellites and drones complete the picture beyond the asphalt.</div>
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Though there’s no telling what each one sees, it’s safe to say: if the government is interested in your whereabouts, one sees you. And besides, as Edward Snowden revealed, much of what they can’t put a lens on they can monitor at leisure from the screen of an NSANet terminal, location undisclosed. Because so much happens with so little public notice, the lay understanding of data is inevitably many steps behind the reality.<br />
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I have to say, just pausing to write my book, I’m sure I’ve lost ground. Analytics has in many ways surpassed the information itself as the real lever to pry. Cookies in your web browser and guys hacking for credit card numbers get most of the press and are certainly the most acutely annoying of the data collectors. But they’ve also taken hold of a small fraction of your life, and for that small piece they had to put in all kinds of work.<br />
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No matter how crafty the JavaScript, they’re villains in the silent-film vein, all mustachios and top hats. Or, a more contemporary reference: they’re like so many pasty Dr. Evils—underworld relics holding the world hostage for <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">one</em> . . .<em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">million</em> . . . <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">dollars</em> . . . while the billions fly by to the real masterminds, like Acxiom.<br />
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These corporate data marketers, with reach into bank and credit card records, retail histories, and government filings like tax records, know stuff about human behavior that no academic researcher, fishing for patterns on some website, ever could.<br />
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Meanwhile, the resources and expertise the national security apparatus brings to bear makes enterprise-level datamining software look like Minesweeper. This data, despite the “mining” metaphor, isn’t a naturally occurring resource; it comes from somewhere—and that somewhere is you. The companies and the government are collecting disparate pieces of your private life and trying to fashion them back into an image they can master.<br />
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The more privacy you lose, the more effective they are. The fundamental question in any discussion of privacy is the trade-off—what you get for losing it. We make calculated trades all the time. Public figures sell their personal lives to advance their careers. Anyone who’s booked a hostel in Europe or bought a train ticket in India has had to decide if the private room is worth the extra money.</div>
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And not to confuse the issue here, but many people, men and women, trade on privacy when they walk out the door in the evening, giving it away, via a hemline or a snug fit, for attention.</div>
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So the exchange isn’t new. But our trading partners, and their terms, are.<br />
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<em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Christian Rudder is the author of "<a href="http://amzn.to/1rwwuhn" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Dataclysm</em>: Who We Are (When We Think No One's Looking),</a>" published by Crown, a division of Penguin Random House.</em><em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">He is co-founder and former president of the dating site OkCupid, where he authored the popular OkTrends blog. </em></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-28159639874917421012015-09-10T16:12:00.002-07:002015-09-17T20:01:20.952-07:00SERVICE vs. SATISFACTION - How these two differ and how do they affect your sales?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #606060; font-family: Helvetica, sans-serif; font-size: 30pt; letter-spacing: -0.75pt; line-height: 50px;">SERVICE vs. SATISFACTION<u></u><u></u></span></h1>
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<span style="background-color: #ebebeb; font-family: Helvetica, sans-serif; text-align: center;"><a href="http://consultantsincleaning.us11.list-manage1.com/track/click?u=9cc8e3f9e244c6f16776368ce&id=72073380a2&e=bafc68320b" style="background-color: #ebebeb; color: #1155cc; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; font-weight: bold; line-height: 23px; text-align: center;" target="_blank">www.consultantsincleaning.com</a></span><span style="background-color: #ebebeb; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px; text-align: center;"> </span></div>
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<em><span style="color: #66ccff; font-family: Helvetica, sans-serif; letter-spacing: -0.4pt;">They're not the same thing. Do you understand the difference?</span></em><span style="color: #606060; font-family: Helvetica, sans-serif; letter-spacing: -0.4pt;"><u></u><u></u></span></h3>
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<span style="color: #606060; font-family: Helvetica, sans-serif; font-size: 11.5pt; line-height: 23px;">Let me start by saying I am a firm believer that we should be in the customer<em>satisfaction </em>business and not just the customer <em>service </em>business. There really is a difference. Have you ever lost an account where you felt you were doing everything on the list of specifications, yet the customer canceled? "But the place is clean". Right, but the customer was not satisfied. A "small" thing like an employee complaining to the customer at night about a vacuum not working or that they never get enough time to clean the area can lead to a customer cancellation.</span></div>
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<strong><span style="color: #606060; font-family: Helvetica, sans-serif; font-size: 11.5pt; line-height: 23px;">Customer service</span></strong><span style="color: #606060; font-family: Helvetica, sans-serif; font-size: 11.5pt; line-height: 23px;"> is is the first step towards success. Make your clients feel valued and appreciated by going the extra mile to serve them.</span></div>
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<strong><span style="color: #606060; font-family: Helvetica, sans-serif; font-size: 11.5pt; line-height: 23px;">Customer satisfaction</span></strong><span style="color: #606060; font-family: Helvetica, sans-serif; font-size: 11.5pt; line-height: 23px;"> is the next step on your journey to success. Satisfied customers are the ones that will come back to (and refer) you.<u></u><u></u></span></div>
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<span style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;">Think about it. Ever been to a restaurant where the service was bad? You got your food, it was good, but oh, the waiter had an attitude that made you want to get up an leave. You see, that restaurant had service and good food but you left as an unsatisfied customer. They had the concept, but not the demonstration.</span><br />
<br style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;" />
<span style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;">The same can happen in our business. We can clean well, but if we haven't installed a training program that teaches our employees proper customer relations, etc., we will lose customers.</span><br />
<br style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;" />
<span style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;">I remember so well several years ago hearing Tom Peters give one of his famed lectures in which he stated, and I am paraphrasing here, "If your company needs to have customer service representatives, what are the rest of your people doing"?</span><br />
<br style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;" />
<span style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;">My interpretation of that phrase was that everyone in the company should be focused on satisfying the customer, and you should not need designated individuals visiting the customer to see "how are we doing"? I am not saying you should not be visiting your customers to maintain an ongoing positive satisfactory relationship, but I am saying that if you are visiting them to check on the cleaning, somebody missed the boat. So many companies have "customer service representatives" that go to the accounts during the day to check the work. Shouldn't that be done when the work is being performed? I am sure I'll get some push back on this, but so it is.</span><br />
<br style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;" />
<span style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;">In my opinion, if you are focused primarily on "doing the specifications" and providing service and not overall CUSTOMER SATISFACTION, your account turnover will be high. Want a phrase that will lose customers day after day? Here it is - ready? "THAT'S NOT IN THE CONTRACT." Know anyone in your company who has made that statement lately?</span><br />
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<span style="background-color: white; color: #606060; font-family: Helvetica, sans-serif; font-size: 15.3333330154419px; line-height: 23px;">Let me suggest you make your company an organization focused on satisfying the customer, not just servicing the account. Do the proper training throughout the organization, and you'll see your account turnover reduced.</span></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-48953985942269568692015-08-23T17:14:00.000-07:002015-08-26T18:03:01.678-07:008 stylish ways to impress your guests - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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ways to impress your guests<o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Originally from: <a href="http://www.sheknows.com/authors/jessica-padykula/articles"><span style="color: #666666;">Jessica Padykula</span></a> <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNhNJ98LCsqAXWyCbC9QVJJH8pOGfm75K0F_TdCMb7-e72kWvrseapMjHgFisin_jcBwxkF5EfxjeVmQ-M0d0minyNRPvPobohivKjCnm4dWJZwb-Bah0WebrI0B6oDoNuskI8pA4s07JO/s1600/Cool-Simple-house-design-and-floor-plan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNhNJ98LCsqAXWyCbC9QVJJH8pOGfm75K0F_TdCMb7-e72kWvrseapMjHgFisin_jcBwxkF5EfxjeVmQ-M0d0minyNRPvPobohivKjCnm4dWJZwb-Bah0WebrI0B6oDoNuskI8pA4s07JO/s400/Cool-Simple-house-design-and-floor-plan.jpg" width="400" /></a></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">We love to entertain -- there’s
nothing quite like planning and executing a successful social event, whether
it’s a cocktail party, pool party or formal multi-course meal. The key (other
than great friends and great food) is to create a space conducive to entertaining.
Impress your guests at your next gathering with our expert tips.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">We asked Divya Gugnani, entertaining
and culinary maven, and expert with<a href="http://www.thegift.com/" target="_blank"><span style="color: #ff6600;">TheGift.com</span></a>, about how
to decorate for guests to wow them.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Open up your space<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">First things first -- eliminate
clutter and chaos in your home. Move important or breakable furniture and
knick-knacks to your bedroom and shift chairs to create a space for easy
maneuvering, advises Gugnani. You want to have space for mingling and different
places where people can stand and sit. You need adequate seating for guests but
enough room for easy movement across your space, she explains. "An open
space makes it easier to get around and talk to different groups of people. A
complicated floor pattern creates wallflowers and uneasy guests.`<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Spread out the snacks<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Quick tip: Gugnani suggests roasting nuts in the oven (pecans are a
nice choice) with rosemary to create an aromatic snack that will make your
space smell heavenly.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">While it can be tempting to have one
area for food (e.g., the kitchen table), do your friends a favor and spread out
the treats. "Leave snacks on every table for easy gathering," advises
Gugnani. All make-ahead appetizers can be served at room temperature and placed
on tables so guests can help themselves and mingle while they munch.
"Snacks are the best way to get people talking. Leave them within easy
reach and groups will be gathering around them in no time," she says.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Have a space for everything<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">When guests come to your home, sometimes
they aren't sure where to put things and could feel uncomfortable, especially
if they aren’t frequent visitors. To help prevent any potential awkwardness,
assign a space for shoes, jackets, etc. with clever little signs, Gugnani
advises. "It will make the guests feel more at ease" -- not to
mention keeping some guests who might wander around your home uninvited without
a little guidance. "While some hosts might be alright with that, perhaps
seeing your half-finished upstairs bathroom might not be great," she says.
Cute, handmade signs will make it easier to get around, especially ones marked
"bathroom." It will also save you time from having to explain where
to go while you’re trying to get the first course ready.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Go with gentle lighting<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Bright fluorescents and black lights
are best left in your college dorm. Gentle lighting creates a more relaxed
atmosphere that's much more conducive to entertaining. Soften the look of your
lamps by covering them with colored scarves (making sure the light doesn't get
too hot), suggests Gugnani. If your living spaces are too bright, remove some
lights or don't turn them on. "Mood lighting is critical to entertaining.
It puts everyone in a great mood, whereas harsh lighting doesn't really flatter
anyone," she says. Think of the soft glow of candles or outdoor lights
when you're on your porch at night in the summer -- that's the ambiance you
want to achieve.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Add decorations strategically<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">It can be a nice touch to add a few
fun decorations that follow the particular theme of your function, but there’s
no need to go overboard. For example, if you're doing a beach-lover’s paradise,
add small bowls of shells and light delicate tapers to create the feeling of
watching the sea at night, Gugnani advises. But don`t cover every surface with
fish decals. Fresh flowers are also a great touch for gatherings of any size,
but again, don't overdo it. "Sometimes the fragrance can mix with the
aroma of the food and it's not always pleasing," she explains. Often, less
is more, whether it’s blooms or themed accessories. "Twenty blown-up palm
trees does not a beach make," she says. "Cute additions to your
already lovely home will get the point across just the same and you're more
likely to use them later.`<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Ensure a warm welcome<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Decor, food and setup are all
important but don’t forget about being a good host. "When a guest walks
in, greet them and take their coat. The best way to create a welcome space is
to be there to welcome them," Gugnani says. If you can’t be there (you’re
tending the stove or mixing a drink), have someone you trust stand at the door
and act as welcoming host in your place. "Guests love to feel special and
they should be, since they're your friend. Being greeted is a good way of
starting the party off on the right foot."<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Go DIY<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you can't find something you need
elsewhere, the best thing to do is to make it yourself (assuming you have
time). More and more people are adding DIY touches to their social gatherings,
Gugnani tells us. "With the creation of Pinterest, DIY tips are a click
away, with visuals and directions that are simple to follow," she says.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Decorate with nature<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: "Arial",sans-serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Another way to impress guests this
season is to embrace nature, Gugnani says. "Nature-inspired decorations
are being used more," she tells us. For example, at summer-themed beach
parties you can use real sand or shells as decorations. Large pieces of wood
can do double-duty as serving platters to create an outdoor-inspired
atmosphere.<o:p></o:p></span></div>
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<span style="color: #3b3e3f; font-family: Arial, sans-serif; font-size: 13pt; line-height: 21.6pt;">mainsource: </span><span style="background-color: transparent; font-size: 17.3333339691162px; line-height: 28.7999992370605px;"><span style="color: #3b3e3f; font-family: Arial, sans-serif;">http://www.sheknows.com/authors/jessica-padykula/articles</span></span></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com32tag:blogger.com,1999:blog-3649603116203883672.post-57722401342736354472015-08-09T18:22:00.000-07:002015-08-11T00:12:37.722-07:00What do you do if a Tenant refuses to Vacate? - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="font-size: large;">What do you do if a Tenant refuses to Vacate? - Cleaning Support Services</span></b><br />
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originally from: http://www.zillow.com/blog/what-do-you-do-if-a-tenant-refuses-to-vacate-82746/<br />
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It’s just part of the <a href="http://www.zillow.com/homes/for_rent/" style="background: transparent; box-sizing: border-box; color: #0074e4; text-decoration: none;">rental business</a>: Many types of situations arise that can cause a tenant to refuse to vacate your property.</div>
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As with all tenant issues, the first way to try to handle this situation is in a fair, reasonable, respectful and professional manner. This will almost always give you the best outcome, even if you do lose some money from the situation.</div>
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The reason I stress this point is simple. If you’ve treated your tenants with respect, (who by the way are paying for your retirement and should be the most important people in your life) there is a much lower chance that you will get into a dispute that will undoubtedly cause you stress and loss of funds.</div>
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Of course, this approach doesn’t always work and sometimes, the tenant-landlord relationship can become tense and things unfortunately can sour. Welcome to <a href="http://www.zillow.com/" style="background: transparent; box-sizing: border-box; color: #0074e4; text-decoration: none;">real estate</a>!</div>
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Luckily, because these kinds of things have long been part of the rental business, there’s been plenty of time to develop ways to handle these events. So let me offer some general guidance that could be helpful to your circumstances.</div>
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Every Situation is Different</h3>
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There are different state and local laws. Each tenant is different. Each issue presents different circumstances.</div>
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Only you can decide how to handle your particular situation, including whether you need legal advice. If things do not go well, it may unfortunately cost you a lot of money. They key is to reduce your losses, should a tenant refuse to vacate at the end of the lease.</div>
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Scenario 1: They are paying rent but won’t move</h3>
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They are still paying rent but you want them out because you want to renovate, you want to move in, you have an issue with their tenancy that violates the lease, you want to up the rent. Talk to them on the phone first and alert them to the issues. A good approach is to give them extra time on a month-to-month basis so they can find a good place to move to.</div>
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Make sure you comply with all the <a href="http://portal.hud.gov/hudportal/HUD?src=/topics/rental_assistance/tenantrights" style="background: transparent; box-sizing: border-box; color: #0074e4; text-decoration: none;">local tenant notice laws</a> and give them the proper written notice after you’ve discussed it with them. This is critical. Let them know that a written notice is coming. Always try first to negotiate a fair resolution for all parties. This will better ensure that they will move out on a scheduled date, that they’ll leave the property in good shape, and you can move on with your plans for the residence. If they just refuse, we’ll cover unlawful detainers below.</div>
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Scenario 2: They are broke!</h3>
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They are not paying rent because simply do not have the money to pay. They may have contacted you to alert you to this, or they may not be answering your calls. Again, your best chance to mitigate damages is to work with them on a plan to vacate the premises. So … reach out! You will probably never see a dime of the money they owe you, nor what you’ll pay for an <a href="http://www.zillow.com/blog/pro/2012-02-01/calling-it-quits-when-to-evict-a-tenant/" style="background: transparent; box-sizing: border-box; color: #0074e4; text-decoration: none;">unlawful detainer (UD) eviction lawsuit</a>. Make sure you give them that proper legal notice of their lease violation/failure to pay, as per the local laws.</div>
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Try to work with them and get them to agree to move out in a reasonable time frame. Suggest that they move in with family or friends. Suggest that this is a way they are helping you reduce your losses. Tell them you will give them a good rental recommendation if they handle this unfortunate situation responsibly. This is where the “treating tenants with respect during their lease” comes in. Hopefully, you have built up good will and they will want to help mitigate or reduce your losses.</div>
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<li style="box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">Potential solution:</strong> My attorney, a long-term real estate owner, will meet with the tenants and offer them $750 to move out — if they do it within a few weeks, leave the place in good shape, and let him show the house during that period. He says it gets the tenant out quickly, gets the house back in close to rental shape, and lets him re-rent the property without delay. And it works!</em></li>
<li style="box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">Bring in a mediator:</strong> If you are ticked off at your tenant, it’s still worth trying to negotiate. It’s a lot better then spending twice as much on legal fees, and it drags through court for three months while you are not collecting rent, and they leave the place trashed! So if you are too upset to negotiate, get someone who is neutral, like a mediator, to work a deal to get your tenants out.</em></li>
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Relations Deteriorating, Eviction Needed</h3>
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If they just won’t leave, filing a UD eviction lawsuit may be the only option — just make sure you gave the proper legal notices from the start of the process, per above, so you aren’t slowed down in a UD suit.</div>
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Cost and time frames vary by state, so do some research. Once you file, they will be served notice, but still offer and negotiate to drop the lawsuit and spare their <a href="http://www.zillow.com/mortgage/help/Credit-Score-Estimator.htm" style="background: transparent; box-sizing: border-box; color: #0074e4; text-decoration: none;">credit report</a> if they move out. The longer they stay, the more you lose regardless. It’s going to test your ability to stay cool and make good decisions, but getting them out quickly so you can re-rent the property should by far and away give you the best outcome.</div>
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If you do enter the rental property game, you’ll find that dealing with tenants in financial trouble is one of the least enjoyable parts of the business. But it is inevitable, so try to make the best of it — for a good solution for all parties.</div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-63578968620810626262015-08-06T19:54:00.005-07:002015-11-17T00:26:23.004-08:00Technology innovations that solve real estate problems via Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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Technology innovations that solve real estate problems via Cleaning Support Services</h1>
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originally from: https://www.inman.com/2015/01/22/3-tech-innovations-that-solve-real-estate-problems/</div>
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Technology-based solutions for common daily disruptions</div>
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Close the door and have a seat. We’re going to talk about your problems. Well, not all your problems, or even most of them, just three real estate-related ones — and how these three nifty new solutions can help.</div>
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<span style="border: 0px; box-sizing: initial; font-family: "proximanovabold"; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Problem 1:</span> You’re opening doors instead of closing escrow.</div>
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You have a fantastic property. You have a seller. You have potential buyers who want to tour this fantastic property, and you have only one key. So you head to the nearest home improvement or drugstore and hand the physical key over to a nice lady or gentleman who proceeds to copy the key for you, maybe a few times. Then, you go about distributing the keys to the people who need to show the property.</div>
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There goes your power lunch hour, not to mention precious mileage, gas spent on the drive, and an hour or two you could have spent making your clients happy or watching cute videos.</div>
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The solution: <a href="https://www.key.me/" style="background-color: transparent; border: 0px; box-sizing: initial; color: #33add3; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">KeyMe</a></div>
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What it is: a company that allows you to copy and distribute keys securely without leaving your desk.</div>
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Who will use it: agents, brokers and anyone else who needs to provide daily access to multiple homes.</div>
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How it helps: Scan a key on your smartphone using KeyMe’s iPhone app. Upload the file to a secure database, and KeyMe will cut a new key and send it out to as many recipients as you designate within three to five business days. The technology also allows you to share the key file (again, securely) with other interested parties (think: agents and property managers) who can then place orders themselves.</div>
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Need it faster? KeyMe kiosks, which allow users to scan and print keys on the spot (without needing a physical copy of the key), are expected to pop up all over the U.S. in the coming year. Several are already available in major retailers in New York, with a few rolling out in San Francisco this month.</div>
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<span style="border: 0px; box-sizing: initial; font-family: "proximanovabold"; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Problem 2:</span> You see the potential in a property, but buyers can’t quite visualize it.</div>
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You’re marketing an overseas development or home that hasn’t been built yet. You have a 3-D model and computer-assisted design (CAD) renderings of how the space could look … but nothing to convey the experience a buyer would have as she walks through the space. You’re trying to describe, in the most powerfully convincing language possible, how beautiful and useful the new space will be, but words are getting in the way. You needed a compelling visual experience, and you need it yesterday.</div>
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The solution: <a href="http://www.floored.com/" style="background-color: transparent; border: 0px; box-sizing: initial; color: #33add3; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Floored</a></div>
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What it is: a virtual program that allows the user to tour a space before it’s even built.</div>
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Who will use it: developers, agents and brokers representing or selling properties in the planning phase or under construction.</div>
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How it helps: Thanks to CAD, we’ve seen the future, and it looks pretty darn good. Thanks to Floored, we can walk around in it. Floored’s technology goes beyond a flat rendering, allowing the user to move through a home virtually — like a gamer in Minecraft, but with way better graphics. (Seriously: They’ll set you up with an Oculus Rift virtual headset, if you want one.)</div>
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Floored also enables a seller, marketer or developer to send a link to a potential buyer or embed a file on a property’s website that allows the recipient to view a virtual rendering of any room in the home and to take a virtual tour of that rendering. Users can navigate through a property, observing how all its rooms look from various vantage points.</div>
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<span style="border: 0px; box-sizing: initial; font-family: "proximanovabold"; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Problem 3:</span> You want to be a rainmaker, but too much tech has you waterlogged — and bored.</div>
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You’ve tried every new customer relationship manager (CRM) and productivity software program on the market. The time you’ve spent trying to figure out how to use each one is matched only by the valuable productivity hours you’ve lost in the pursuit. In the process, you’ve become the perfect living, breathing, walking, talking embodiment of situational irony. Shakespeare, Sophocles, the universe and your high school English teacher are all laughing at you from the wild blue yonder, and you don’t think it’s funny.</div>
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The solution: <a href="http://www.meetcarrot.com/todo/" style="background-color: transparent; border: 0px; box-sizing: initial; color: #33add3; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Carrot To-Do</a></div>
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What it is: a to-do-list app that packs some personality while recording and managing your tasks.</div>
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Who will use it: anyone who likes a little entertainment (and a lot of snark) in a to-do app.</div>
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How it helps: Carrot gives you the kick in the pants you just might need to really finish all those tasks that you’ve been putting off. And because the program acts like a fickle robot whose moods swing on a dime, Carrot keeps you interested, motivated and entertained (if you like that sort of thing). Create to-do items for yourself and, as you check them off, Carrot rewards you with points you can redeem for prizes, such as compliments, jokes and quotes. Fail to complete your tasks, however, and Carrot can get a little sassy. She might even hurl an insult or two your way.</div>
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Sounds harsh, we know, and the universe was already laughing at you and your futile attempts at productivity. Why add insult to injury? Because, in the end, if you do as Carrot says, you’ll toughen up and win the long game.</div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-16669533461258153462015-08-05T18:47:00.003-07:002015-08-05T18:47:24.787-07:00 9 ZERO EFFORT WAYS TO CLEAN YOUR HOUSE - CLEANING SUPPORT SERVICES<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>9 ZERO EFFORT WAYS TO CLEAN YOUR HOUSE - CLEANING SUPPORT SERVICES</b></div>
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originally from: http://www.mydomaine.com/how-to-clean-fast</div>
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One of the main reasons we put off cleaning is because it feels like an overwhelming amount of work. So we avoid and ignore it, only to have it become more and more daunting, until we eventually break down and end up scrubbing the floors Cinderella-style vowing we will never again let it get to that point. Yet the cycle continues—until now, that is. It’s the beginning of a new year and with a few quick steps and cheats, your home will always seem spotless without you having to do too much at one time. Keep reading for the easiest home cleaning hacks ever, and the order in which to do them! </div>
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<strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 1.6em;">Basket Speed Clean (Clear Surfaces)</span></strong></div>
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Corral any random loose items and tabletop clutter into baskets for each room. Go through rooms one at a time and make snap judgements about what is contributing to untidiness. Don’t think too much about it: If something isn’t décor in its intended place (a candle on a nightstand, etc.), then toss it into the basket (programs, tech equipment, notes, papers, misplaced cosmetics). It can take five minutes total just to clear surfaces off and create a clutter-free effect. At the end of the night before bed, or at any other interval throughout the day, quickly sort through each basket and put things back where they actually belong. Unless you’re a hoarder with a serious accumulation problem, your baskets should never get too full or out of hand if you’re clearing off surface clutter on a daily basis. Easy!</div>
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<strong style="box-sizing: border-box;">Next, Wipe Down Surfaces</strong></div>
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It’s counter productive to try to wipe down surfaces when they still have items on them. You think you can slack and just wipe down the paths around each object, except you end up with outlines of dust and particles surrounding the books, jars, or whatever other items you’re avoiding.</div>
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Instead, after you’ve basket-cleared the kitchen counter, dining room table, any hallway tables, dresser tops, nightstands, and coffee table surfaces, wipe them down with a wet towel. Wiping down surfaces daily takes mere seconds, but goes such a long way towards creating the effect of a sparkling home and prevents buildup of beverage rings, dust, hair, and food crumbs.</div>
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<strong style="box-sizing: border-box;">Sweep and/or Vacuum</strong></div>
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Vacuuming is like a magic Band-Aid fix. Have you ever noticed how even if you’ve done nothing else, your house looks spotless after vacuuming just one rug? Never vacuum before you’ve wiped down surfaces, as particles and crumbs invariably fall to the floor while you’re cleaning them.</div>
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<strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 1.6em;">Empty All Trash Cans</span></strong></div>
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You can never take out the trash too often, and it’s a lightening-quick cheat to a cleaner-looking home. Especially in the bathroom, and anywhere trash cans don’t have lids, a visibly empty trash can devoid of trash psychologically makes things seem cleaner.</div>
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<strong style="box-sizing: border-box;">Fluff All Pillows</strong></div>
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Fluffing all of the throw pillows in your living room breathes new life into the place. It’s the easiest, laziest trick in the book. Just fluff your pillows up, and you give the room a fresh hotel room effect, versus a tired, lived-in one.</div>
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<strong style="box-sizing: border-box;">Make Your Bed Every Morning</strong></div>
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Your entire house will seem cleaner with a made bed. It’s not just something your mother nagged you about. Plus, making your bed in the morning sets the tone and mode for a more motivated rest of your day—which means you’ll be less inclined to let the house decline into messy status!</div>
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<strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 1.6em;">Hide the Hamper</span></strong></div>
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Rooms look less clean when piles of dirty clothes are in sight. If you only do laundry once a week and your hamper isn’t already hidden in a closet, put it somewhere where you, and others, can’t see your dirty clothes. </div>
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<strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 1.6em;">Clear Your Fridge Door</span></strong></div>
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<span style="box-sizing: border-box; line-height: 1.6em;">The kitchen looks fresher and more streamlined without clutter on the fridge door, yet it tends to be a go-to catchall for random menus we’re not even using, coupons, and miscellaneous papers we mindlessly slap on with magnets. Clear it off for a cleaner-looking kitchen in seconds.</span></div>
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<strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 1.6em;">Buy Fresh Flowers</span></strong></div>
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Sure, it's not exactly a cleaning tip, but after you’ve cleared surfaces, wiped them down, vacuumed, fluffed the pillows, emptied the trash, hidden the hamper, and made the bed, treat yourself and your home to a bouquet of fresh flowers. Even if you do just one of these quick, near-effortless steps, your home will look a bit tidier.</div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-49044737666407550272015-08-04T21:59:00.003-07:002015-08-04T21:59:31.769-07:003 Things Every Marketer Should Do During a Stalled Website Project via Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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3 Things Every Marketer Should Do During a Stalled Website Project via Cleaning Support Services</h1>
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<span itemprop="author" rel="author" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.54902); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;">originally from: <a class="name " data-li-uetrk-click="tl" href="https://www.linkedin.com/in/lindsaytjepkema?trk=pulse-det-athr_prof-art_hdr" rel="author" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.54902); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;" title="Lindsay Tjepkema">Lindsay Tjepkema</a></span></h2>
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Inbound Strategist and Tech Marketer</div>
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Let me know if this scenario sounds familiar: <a href="http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/361535/Google-to-Start-Penalizing-Non-Mobile-Sites" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Your website is outdated</a>. After begging for the budget to develop a new one, your request is finally approved. You focus all marketing efforts on the new site, putting your other marketing tactics on the back burner. After all, it will only be a couple of weeks until the new site is launched. Right? I mean, why would you spend precious time, energy and money driving traffic to an outdated site when your bigger, better, fancier new one is on its way?</div>
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But then there’s a little delay.</div>
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Then a big high-priority project comes along that requires all of the resources you had working your new site.</div>
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Another kink here. A hiccup there.</div>
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Days, weeks and maybe even months go by and you still don't have a new website. Meanwhile, your other marketing efforts are in a holding pattern, too. </div>
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What are you to do? You’re <a href="http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/359648/3-Ways-to-Use-Your-Website-to-Generate-Leads" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">missing out on leads</a>, losing engagement and forfeiting opportunities. But you can’t send people to that old, outdated website ...can you?</div>
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Thankfully, you have options. I recently wrote a blog post for Inbound Marketing Agents that provides <a href="http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/363931/Your-Website-Project-Is-Delayed-Now-What" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">three things every marketing should do to keep their marketing momentum flowing even when their website project is delayed</a>. Get the details in the <a href="http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/363931/Your-Website-Project-Is-Delayed-Now-What" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">full post</a> or take a peek at the highlights below.</div>
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3 Tips to Build Marketing Momentum in Spite of a Website Delay</h2>
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1. Cultivate your social media communities</h3>
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Leverage the social media platforms where your customers are most likely to engage. Build relationships, educate prospective buyers, listen to challenges and respond to needs.</div>
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When you do finally launch your site, start guiding people to your new website with special offers and valuable content. But in the meantime, Social Media Land is a great place to keep the marketing fires burning.</div>
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2. Keep your current site current</h3>
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The worst thing about a delayed web project is that you begin to develop an unreasonable hatred for your existing site. But the reality is that there is probably a lot of good stuff there. Focus on the positive aspects, the value of your existing content, and keep the information on your website current. Remember that your prospects don’t know that your current site makes you cringe.</div>
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Continue to publish quality blog posts, keep your page content fresh and accurate and don’t let things get stale or outdated. If you choose to stop creating anything new just because you are working on a new site in the background, you could <a href="http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/356542/Panda-4-1-What-Content-Marketers-Need-to-Know" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">fall victim to a Google Panda attack</a>, which could do more long-term harm than sending your visitors to a website in transition.</div>
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3. Leverage landing pages</h3>
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Landing pages are more closely tied to campaigns than to your website, which means their design does not have to follow that of your website. You could create a super-slick, highly engaging landing page with a fabulous form, promoting clever content or an outstanding offer and continue to generate and convert leads without sending them to the outdated pages of your website.</div>
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Leverage those landing pages. They can help you remain effective while you wait for your new website and will be an important part of your ongoing marketing strategy, even after your fancy new site is launched.</div>
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While delayed website projects are frustrating, to say the least, they don’t have to put the brakes on your marketing strategy as a whole. Maximize the other levers in your marketing toolbox. Get crafty to keep your audience engaged and your lead generation funnel flowing.</div>
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And (shameless plug) if you want a little help spurring things along, contact<a href="http://inboundmarketingagents.hs-sites.com/free-consultation-with-inbound-marketing-agents" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Inbound Marketing Agents for a free consultation</a>. Maybe we can help jumpstart that stalled-out web project!</div>
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What tips can you share about being a successful marketer while waiting for your new site to launch?</div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-5843401404447493992015-08-04T21:57:00.000-07:002015-11-19T18:08:54.866-08:00How to Align Social Media & SEO via Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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How to Align Social Media & SEO via Cleaning Support Services<a class="share-button share-linkedin" data-li-uetrk-click="share-li" data-share-type="linkedin" href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-align-social-media-seo-michael-ruiz" itemprop="url" role="button" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.54902); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><span class="label" itemprop="name" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; clip: rect(1px 1px 1px 1px); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 1px; line-height: inherit; margin: 0px; outline: 0px; overflow: hidden; padding: 0px; position: absolute !important; vertical-align: baseline; width: 1px;">Share on LinkedIn</span></a></h1>
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<li itemscope="" itemtype="http://schema.org/ShareAction" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; display: inline-block; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: middle; zoom: 1;"><a class="share-button share-facebook" data-li-uetrk-action="share" data-li-uetrk-click="share-fb" data-share-type="facebook" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-align-social-media-seo-michael-ruiz&t=How%20to%20Align%20Social%20Media%20%26%20SEO" itemprop="url" role="button" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.54902); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><span class="label" itemprop="name" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; clip: rect(1px 1px 1px 1px); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 1px; line-height: inherit; margin: 0px; outline: 0px; overflow: hidden; padding: 0px; position: absolute !important; vertical-align: baseline; width: 1px;">Share on Facebook</span></a></li>
<li itemscope="" itemtype="http://schema.org/ShareAction" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; display: inline-block; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: middle; zoom: 1;"><a class="share-button share-twitter" data-li-uetrk-action="share" data-li-uetrk-click="share-twtr" data-share-text=""How to Align Social Media &amp; SEO" by @rippleaus on @LinkedIn" data-share-type="twitter" href="https://twitter.com/intent/tweet?&url=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-align-social-media-seo-michael-ruiz&text=%22How%20to%20Align%20Social%20Media%20%26%20SEO%22%20by%20%40rippleaus%20on%20%40LinkedIn" itemprop="url" role="button" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.54902); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><span class="label" itemprop="name" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; clip: rect(1px 1px 1px 1px); font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 1px; line-height: inherit; margin: 0px; outline: 0px; overflow: hidden; padding: 0px; position: absolute !important; vertical-align: baseline; width: 1px;">Share on Twitter</span></a></li>
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<h2 class="center" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.85098); font-family: 'Helvetica Neue'; font-size: 24px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 400; line-height: 1.16667; margin: 5px 0px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
<a href="http://www.ripplemarketing.com.au/blog/how-to-align-social-media-seo" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank">A standout amongst the most overlooked parts of SEO is the fundamental arrangement of SEO method with social media activity.</a></h2>
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<a href="http://www.problogger.net/archives/2014/07/23/how-social-media-can-affect-your-search-engine-rankings/" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Using Social Media for Link Development</strong></a></div>
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It’s a fact that social media has turned out to be progressively important from an SEO point of view as search engines have <a href="http://rapidboostmarketing.com/best-ways-to-win-seo-through-organic-methods-google-infographic/" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">fused</a> social signs (e.g., likes, shares, views, followers, etc.) into their ranking algorithm. Furthermore, as Google+ has yet to be coordinated into Google search results and Facebook data into Bing, the direct correlation between what happens in social media and what people find in their search lists has turned out to be more self-evident.</div>
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<img alt="" class="left" data-loading-tracked="true" height="173" src="https://media.licdn.com/mpr/mpr/shrinknp_400_400/AAEAAQAAAAAAAASvAAAAJDBhNWYyZjRlLWI2MGItNGJhZC1iMmIzLTIzN2MzMzlmZDcyMA.jpg" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; float: left; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 30px 30px 30px 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="291" /></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://rapidboostmarketing.com/best-ways-to-win-seo-through-organic-methods-google-infographic/" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">The most effective method to win in Organic Search</a>: Tips from Google, Bing and Brands</strong></div>
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With the ever-increasing level of intelligent software and algorithms from the big search engines, built to combat “smart” and automated SEO solutions, such as Google’s Penguin and Panda, utilising social media and blogs to encourage relevant link integration has never been more imperative.</div>
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In view of the algorithm changes that keep happening; old fashioned strategies like blog commenting, free directory submissions, article submissions to generic article sites, and various other strategies no longer fill-in as they once did and can even hurt your website.</div>
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What does work is showcasing solid, definitive content that underscores your organisation's mastery or quality suggestion to the business sector. For some organisations, the best vehicle to market that content is social media alongside other marketing activities.</div>
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SEO experts ought to be utilising their social media team and the relationships that this team has to acquire relevant links by marketing high value content in a variety of ways.</div>
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<a href="http://gregladen.com/blog/2015/03/seo-social-networking-blogging/" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Adjusting Your Blogging for SEO & Social Media</strong></a></div>
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Blogging is a standout amongst the best approaches to build links and authority in your space in the event that you compose steady high quality material. Not only does this type of content attract links within industry circles, but it also ends up being keyword focused content that tends to rank well for a number of long-tail terms that are relevant to your business model.</div>
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A standout amongst the most widely recognised missed opened doors I see with blogging activities, is the inability to make important connections from an organisation's blog to their main website content. Blog posts are an excellent opportunity to create more relevant internal links to relevant content.</div>
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Moreover, numerous individuals will overlook their website's URL from their blog. This is a missed opportunity.</div>
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Consider a link being a vote and your URL as being your most important votes to your most important pages. By including your site's main URL on all blog pages you increase the number of votes that you have for your high priority pages. Also, from a user experience standpoint, it's frustrating to arrive at the blog and not be able to quickly and easily go back to the main site content.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Adjusting Your Blogging team for SEO & Social Media</strong></div>
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Since blogging is so essential from an SEO stance, it bodes well to prepare your blogging team for SEO best practices and to give them a rundown of your most critical magic words; alongside the favoured presentation pages for those pivotal words that are on your webpage. Along these similar lines as the team is creating new content, it will have a higher propensity to be well optimised on the keywords you are targeting and any internal links that are created within the blog will complement the rest of your SEO goals. Additionally, you will make it easier for people to find relevant content on your site.</div>
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Blogging can be a very effective link building tool because of the links that social media content attract. It can likewise be successful in the event that you take part in guest blogging activities and leverage your relationships to create link opportunities.</div>
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As a blogger you should interact with other authoritative blogs in your space, contributing to those conversations with intelligent comments, and developing personal relationships with the people who are influential in your space. These kinds of activities will go a long way in opening up guest blogging opportunities as well as gaining more attention for the content you're writing and sharing.</div>
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<a href="http://www.socialmediaexaminer.com/social-media-seo/" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #8c68cb; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><img alt="" class="left" data-loading-tracked="true" height="977" src="https://media.licdn.com/mpr/mpr/shrinknp_1000_1000/AAEAAQAAAAAAAAKQAAAAJDk3MTRlYWVlLTczZjgtNDVhOC04NDdkLTY3YWM3MWZjYTYzMw.png" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; float: left; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 30px 30px 30px 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="357" />More Ways to Align Your Content Promotion for SEO & Social</strong></a></div>
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Obviously social media is more than simply blogging. Using sites like YouTube, LinkedIn, Facebook, Twitter, Pinterest and other community sites are critical from a content marketing standpoint.</div>
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One issue I regularly see with people who are using these sites to advance content is that they frequently advance URLs that are unique in relation to the landing pages for their most important keywords. They create a new URL (sometimes a new micro-site) to promote a new piece of content rather than update an existing URL that already has some historical link connectivity.</div>
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For instance, we should consider an invented pet store that discharges another coupon code for canine food. It wouldn't be remarkable for this pet store to make another sprinkle page with the coupon code and afterward present that new URL on its Twitter and Facebook pages.</div>
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Then again, this pet store would be better served putting the coupon code on their current canine food page and presenting that URL on those sites. That would guarantee that the fundamental canine food URL gets some social notice, and on the off chance that anyone links to that URL based on the coupon code, those links will have a positive impact on search performance for the dog food page, rather than a standalone coupon page.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Synopsis</strong></div>
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These are only a few illustrations of how adjusting SEO and social media endeavours can truly support your SEO execution, particularly from a link-building standpoint.</div>
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Verify that your social media and SEO teams are cooperating to make a complete digital marketing strategy. By doing so will guarantee that you're boosting the ROI from all channels, website, SEO and social media.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How are you managing SEO and Social Media? </em></strong></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What have you found for your business that works best?</em></strong></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Comments and other suggestions are welcome!</em></strong></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-2241393344188292702015-07-30T22:34:00.001-07:002015-08-03T18:05:03.860-07:0039 Writing Techniques That Drive More Conversions from Your Website Copy - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU; mso-font-kerning: 18.0pt;">39 Writing Techniques That Drive More Conversions from Your Website Copy via Cleaning Support Services<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQifcj8HD4oILeCFwszsEYcooK8bU2-jrsF8SKxDr8Vh3dFDo_0ffVItsSO7ZzR2Wn3SGOQJNj7egKEQ-_177HxZEMZ_2Kma_-0RLiu8ud2kwFrsTtEMZ2GmxSuUYKTGfkGbKJUJo2S6dk/s1600/images+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="375" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQifcj8HD4oILeCFwszsEYcooK8bU2-jrsF8SKxDr8Vh3dFDo_0ffVItsSO7ZzR2Wn3SGOQJNj7egKEQ-_177HxZEMZ_2Kma_-0RLiu8ud2kwFrsTtEMZ2GmxSuUYKTGfkGbKJUJo2S6dk/s640/images+%25281%2529.jpg" width="640" /></a></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU; mso-font-kerning: 18.0pt;"><br /></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Your most powerful
marketing tool is copy — words, sentences, and paragraphs.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Your website has the
potential to either drive sales or drive away customers. It all depends on how
well you can create that copy.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">What should you do?
Apart from hiring a crazy-expensive sales writer, how do you fine-tune the
words on your website to <a href="http://blog.crazyegg.com/2012/05/01/website-strategies-more-sales/"><span style="color: #8abc00; text-decoration: none; text-underline: none;">drive more sales</span></a>?
I created this 39-point list of techniques for that exact purpose.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">If you follow these
methods carefully, I can almost guarantee that your website sales will go up.</span></div>
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<span style="color: #222222; font-family: Georgia, serif; line-height: 17.1200008392334px;"><span style="font-size: x-large;">1</span></span><span style="color: #222222; font-family: Georgia, serif; font-size: 27pt; line-height: 107%;">. Use the word
“you.”</span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">You is a word that
engages the user directly and powerfully. It’s a fail-safe way to get right at
your audience. They know you’re speaking to them, and are more likely to
convert because of it.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">2. Write your
headline first.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">The headline helps
set the direction for the rest of your article, and keeps you on track. <a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">When you write your
headline first, the rest of the article will be laser-focused</span></a> and
right on topic. Focused pages get more conversions.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">3. Forget about
SEO, and focus on the user.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Instead of trying to
rank for certain keywords or terms, just write for the user. If you want your
copy to be truly optimized for search, it will be optimized for users. Plus, it
will be optimized for conversions, too.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: #8abc00; font-family: "Times New Roman",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, sans-serif; font-size: 18pt; line-height: 107%;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: black; text-decoration: none; text-underline: none;">To get your #SEO
right, first optimize your copy for users and conversions. </span><span style="color: black; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;"> </span><span style="color: black; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">4. Know the
customer.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Everything else in
copywriting is useless unless you <a href="http://blog.crazyegg.com/2015/05/26/3-questions-target-audience/"><span style="color: #8abc00; text-decoration: none; text-underline: none;">know you
customers</span></a>. If you don’t have one already, create a detailed persona
of your target customer. <a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">People don’t care about
your product unless you care about them.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">5. Know what
the user wants.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2014/12/15/guide-user-intent/"><span style="color: #8abc00; text-decoration: none; text-underline: none;">User intent</span></a> refers
to what the user is trying to gain when he or she types in a query. Make sure
you actually understand what the user wants before you try to write an article
for them.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">6. Understand
the user’s hot-button issues.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">If you want to create
electrifying copy, you need to know what turns your users on. “Interesting
copy” doesn’t refer to the style of writing as much as it refers to the
substance — topics that get users interested, angry, or passionate.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Know those areas, and
speak directly to them. Once you do, they’ll be more motivated to buy.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">7. Know your
product before you write about it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">If you expect to be
able to write about a product or service, it’s important to know everything
there is to know about that product or service.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">View your role as
more than a copywriter. Test the product, explore the product, research the
product. Become the master of the product, so you can become a teacher about
that product.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: #8abc00; font-family: "Times New Roman",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, sans-serif; font-size: 18pt; line-height: 107%;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: black; text-decoration: none; text-underline: none;">The most knowledgeable
people become the best writers.</span><span style="color: black; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;"> </span><span style="color: black; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">8. Know the
product’s unique selling proposition.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">The unique selling
proposition (USP) is the whole reason why a user would want to buy the
product or service. <a href="http://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">Entrepreneur defines the USP</span></a> as “the factor or
consideration presented by a seller as the reason that one product or service
is different from and better than that of the competition.”<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">You are responsible
for taking the USP and making it as powerful and exciting as possible. Keep it
in mind at every stage of the writing process. Doing so will allow you to
create copy that directly targets conversions.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">9. Know how the
product alleviates the customer’s pain.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">Writing content involves
a lot of emotion.</span></a> You should understand how your product
can <a href="http://blog.crazyegg.com/2011/12/13/web-copy-formula/"><span style="color: #8abc00; text-decoration: none; text-underline: none;">remove the
user’s pain</span></a>. Speak <i>to </i>that pain so you can help
alleviate that pain.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">10. Focus on
the verbs.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Verbs are the engine
of your content. What users really crave isn’t sparkling words and glistening
adjectives. Instead, they salivate over verbs, the action words of copy. <a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">The fastest way to
improve your writing for conversions is to write better verbs.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">11. Create an outline
before you start writing.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">An outline is like a
map for your website copy. Instead of plopping down and just writing, create an
outline first. It will take a few extra minutes on the front end, but it will
save you hours of time in the long run. Plus, it will allow you to broadly structure
your content in such a way that it is conversion-focused.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">12. Write like you
talk.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">People don’t want to
read boring essays or research papers. They want to hear you talk. If you have
trouble getting your words to come out right when you type them, then stop
typing. Record yourself talking. Then, transcribe what you just said.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Chances are, people
will enjoy reading it more. More significantly, they’ll be more likely to
convert.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">13. Ask the user to
do something,.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">It’s easy to get
caught up in the call to action, wondering what exactly it is, how to state it,
and where to put it. Forget the whole “CTA” business for just a second.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">All you need to do is
as the user to <i>do </i>something or buy something. You’re writing
copy to sell, not just to state facts. Nudge them to make a decision by <a href="http://blog.crazyegg.com/2013/07/24/call-to-action-examples/"><span style="color: #8abc00; text-decoration: none; text-underline: none;">telling them
what to do</span></a>. You don’t have to be salesy, but you can be direct.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">14. Prove your
points.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">If you make a claim, back
it up.</span></a> It’s not good enough to declare that Alaska is the state
with the highest percentage of Star Wars fans. You have to <a href="http://www.movoto.com/blog/opinions/star-wars-vs-star-trek-states-map/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">back this up with a link</span></a>. Your content will be far more
compelling if it’s reliable, credible, and backed by authorities.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">15. Use short
sentences.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://www.rxcomms.com/newsletter/how-to-write-a-good-sentence-length-and-rhythm/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">The average sentence is 15-20 words</span></a>. If you go longer than 20
words, your readers might tune out. Short sentences help to engage readers.
They will pay attention, stay focused, and be more likely to convert as a
result.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">16. Don’t use big
words.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Choose your words
carefully. But try not to choose big words. People won’t be impressed by a big
vocabulary. They’ll just be confused.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: #8abc00; font-family: "Times New Roman",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, sans-serif; font-size: 18pt; line-height: 107%;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: black; text-decoration: none; text-underline: none;">You’ll get more
sales if you’re clear, not clever.</span><span style="color: black; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;"> </span><span style="color: black; text-decoration: none; text-underline: none;"><br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></a></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">17. Ask questions,
then answer them.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">What’s one of the
easiest ways to explain yourself? Anticipate questions, and answer them. One of
the clearest ways to do this is by asking the question and then answering it
right in your content.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">A lot of times, I use
the question, “What do I mean by this?” or “What does this look like?” It’s a
technique that helps draw the user in while also explaining things in a clear
and understandable way.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">If you ask all the right
questions and answer them, the user will be more ready to convert.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">18. Stop talking and <i>show
them.</i><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Break your text up
with videos, images, and diagrams. Using a quick video clip breaks up the
monotony of text. Besides, a well-placed video or image can explain things
better than you can.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">19. Show a picture,
and talk about it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">You can drone on and
on for thousands of words, and never get any close to helping the user
understand. One technique that will help readers to really <i>get </i>it
is to show them a picture or example and then talk about it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">If you’re in
ecommerce, and your product is visual, then having great <a href="http://shopifynation.com/marketing/ecommerce-image-optimization-tips-that-drive-sales/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">optimized product images</span></a> are crucial.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">20. Stay away from
cliches.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">A cliche is a common
expression like, “It’s raining cats and dogs.” Often, <a href="http://examples.yourdictionary.com/examples-of-cliches.html" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">such cliches are present</span></a> in sales copy. Instead, come up
with unique metaphors or expressions. These will capture your reader’s
attention far better than some overused phrase.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">21. Know the words
that always connect with customers.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Some words are always
powerful. What are these words? It depends on your customers. It’s up to you to
figure out the sales-worthy words and then use them in your copy. For starters,
check out Buffer’s <a href="https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">Big List of 189 Words That Convert.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">22. Cut the jargon.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">Nobody loves reading
jargon. Drop it from your content for an instant quality upgrade.</span></a> Jargon
can <a href="http://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">sound pretentious</span></a>. Instead of adding clarity to your copy, it
usually obscures the true meaning.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">23. Break grammar
rules intentionally.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Nobody respects typos
and grammar boo-boos. But if those grammar violations are <a href="http://www.theguardian.com/books/2014/aug/15/steven-pinker-10-grammar-rules-break" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">intentional</span></a> (and egregious), you’ll gain some style cred.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: #8abc00; font-family: "Times New Roman",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, sans-serif; font-size: 18pt; line-height: 107%;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: black; text-decoration: none; text-underline: none;">An outstanding
style will help you gain users’ attention and score more conversions.</span><span style="color: black; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;"> </span><span style="color: black; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">24. Establish
credibility.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">If you’re writing an
article, you are the author. As the author, you are free to refer to yourself.
Maybe this was a no-no in high school composition class, but you’re not in high
school composition class.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">The words “I,” “me,”
and “mine” are fair play. It actually helps the reader when you refer to
yourself, because it builds up the credibility of the copy. When you do so, you
can create content that has a higher likelihood of converting skeptical users.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">25. Focus on
relevance<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">People will read what
they think is interesting. Relevance is your biggest ally. <a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">Keep in mind that your
audience isn’t the whole world.</span></a> Your audience is the single
persona that you’re targeting.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">26. Sound positive.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">In public speaking as
in public writing, positivity is key. People like to listen to anything that
makes them feel good, positive, strong, and upbeat. While negative copy has
some sharing potential, it doesn’t produce the greatest amount of conversion
power and sales sizzle.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: #8abc00; font-family: "Times New Roman",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, sans-serif; font-size: 18pt; line-height: 107%;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="color: black; text-decoration: none; text-underline: none;">When writing
content, stay positive. It boosts your conversion power and sales sizzle.</span><span style="color: black; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;"> </span><span style="color: black; text-decoration: none; text-underline: none;"><o:p></o:p></span></a></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">27. Write as quickly
as possible.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Write out everything
as quickly as it comes to mind. Don’t edit. There will be time for that later.
In your first rough draft just get your thoughts out. Chances are, it will
sound better than you expected.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">A first outpouring of
your words is better than a slow and painful ordeal of overthinking every word.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">28. Use short
paragraphs.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">People will read
short paragraphs. Long paragraphs? People’s eyes will glaze over. A paragraph
that goes longer than five or six lines tends to get short shrift.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">29. Tell a story.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="https://blog.bufferapp.com/power-of-story" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">Stories are a
powerful form of communication</span></a>. Since humans are <a href="https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">wired to listen to stories</span></a>, you are virtually guaranteed to
capture and keep your audience. </span><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-border-alt: solid #E7E7E7 .75pt; mso-fareast-language: EN-AU; padding: 0cm;">Short,
powerful, personal and memorable stories work best to gain conversions.</span><span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">30. Anticipate what
your readers are thinking.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Good writing flows
smoothly. One of the reasons why it does this is because the writer knows what
her readers are thinking, and she speaks to those things. When you anticipate
your readers thoughts, you can directly speak to them. This approach will make
your content more engaging and compelling.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">31. It’s not about
you. It’s about them.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Remember that good
writing isn’t about your product, your service, and how awesome you are.
Ultimately, you’re writing <a href="http://blog.crazyegg.com/2013/10/16/whats-in-it-for-me/"><span style="color: #8abc00; text-decoration: none; text-underline: none;">about and for
the customer</span></a>. You’re trying to solve his needs, take away his pain,
and compel him to make a purchase.<a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">Write for your customer,
not for yourself.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">32. Be as specific as
possible.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Specific facts,
figures, and data points are <a href="http://bigfishpresentations.com/2013/06/27/3-ways-to-persuade-your-audience/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">more believable</span></a> than generic claims. Which of the two
sounds more credible: 1) “67.4% of the U.S. population has a sleep disorder,”
or 2) “tons of people find it hard to sleep at night.”<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">You probably picked
the first one. Such is the power of specificity. <a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">If you want to be more
persuasive, then be more precise.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">33. Get to the point
as quickly as possible.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Rambling copy will
bore your readers. If you have something to say, just say it. Preambles or
let-me-get-to-the-point introductory material is a waste of your time and your
reader’s time. Chase down your point as fast as you possibly can.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">34. Write a
conclusion.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Any article, landing
page, home page, or evergreen page needs a conclusion. Don’t leave readers
dangling in confusion. Wrap things up neatly, and let them know that the copy
has ended.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">35. Don’t run from emotion.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">Emotion is what sells.
People don’t make cold, analytical decisions.</span></a> They make<a href="http://bigthink.com/experts-corner/decisions-are-emotional-not-logical-the-neuroscience-behind-decision-making" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">emotional decisions</span></a>. Therefore, make your copy emotional.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">36. Cite experts.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">You may lack
credibility as an individual author, but you can draw upon the authority and
expertise of others. If you are trying to persuade your readers to your side,
then cite experts who agree with you.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">37. Write in the
first person.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Use “I,” “me,” etc.
People care about you in the sense that they want to know who’s writing this
copy and why he matters. When you write, you are describing yourself as an
authority. Your readers will respect or, at least, listen to your
thoughts, opinions, viewpoints, and feelings.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">38. Be funny.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Your copy doesn’t
need to have the same hilarity as <a href="http://theoatmeal.com/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">The Oatmeal</span></a>, but don’t hold back from being funny. If you can
pull it off, <a href="http://designshack.net/articles/inspiration/20-websites-with-carefully-crafted-and-convincing-copy" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">let the funnies roll</span></a>. <a href="http://blog.crazyegg.com/2015/07/22/copywriting-techniques/"><span style="border: solid #E7E7E7 1.0pt; color: #8abc00; mso-border-alt: solid #E7E7E7 .75pt; padding: 0cm; text-decoration: none; text-underline: none;">Funny is not required.
It’s just nice.</span></a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">39. Make your
audience want something in 15 seconds.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><a href="https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=off&q=start+timer+15+seconds" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">15 Seconds</span></a>. <a href="http://www.smashingmagazine.com/2011/10/11/introducing-6-1-model-for-effective-copywriting/" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">That’s all you’ve got</span></a>. In the time it takes you to read this
paragraph, you should try to make your audience want something.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Your product. Your
service. Your article. Something.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 27.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Conclusion<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Powerful, strong,
sales-worthy copy is completely within your reach.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">You don’t have to be
a genius or a <a href="http://www.thegaryhalbertletter.com/newsletters/zgkl_best_copywriter.htm" target="_blank"><span style="color: #8abc00; text-decoration: none; text-underline: none;">big-name copywriter</span></a>. You just have to know your audience, know
your product, and pull out a few stylistic firecrackers.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">The process is
simple, even if the execution isn’t. But don’t worry. The more you write, the
better you’ll get. And the better you get, the more people will buy.<o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNormal">
Main source: http://blog.crazyegg.com/2015/07/22/copywriting-techniques/<o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-33279909427642990232015-07-30T17:24:00.000-07:002015-07-30T17:27:12.535-07:00The Importance Of Cleaning – Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 18.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><span style="font-size: large;">The Importance Of Cleaning – Cleaning Support Services</span><o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">An article based on Ric Segura’s Blog<o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Whether a
hospital, elementary school or office building, most organizations have a
communications system designed to share information with building occupants.
This may be email, e-newsletters or printed company updates. In-house custodial
executives should proactively use these tools to promote the work they do and
communicate the value of the department.<br />
<br />
The savvy, self-promoting custodial executive submits a column or contributes
something to these communication channels every month or even every week. Their
contributions might mention new programs or equipment, and the cleaning results
they are seeing.<br />
<br />
It’s important to think outside the box when doing these updates. When the
custodial staff does a special project — maybe they revitalized a floor by
using new technologies — let others know. The communication could say: “Last
weekend the custodial staff worked on the floors in this area and was able to
revitalize them, rather than have them replaced. This is the technology we used
for the project and here’s how much money we saved by cleaning, rather than
replacing the floors.”<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="font-size: 17.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Sustainable Push<o:p></o:p></span></div>
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<span style="font-size: 17.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">In addition to
contributing to newsletters, it’s also important to network with key leaders
within the organization. For example, most facilities have someone in charge of
leading environmental or sustainability programs. Custodial managers should
know who these individuals are and approach them so they can be active
participants in the development of company sustainability programs.<br />
<br />
Custodial executives should can submit their ideas for new green technologies
or sustainable methods to these leaders. For instance, they might suggest
adding a new water-saving device to urinals, or purchasing a cleaning device
that uses water rather than chemicals. Sustainability leaders love these types
of suggestions, but all too often, janitors or custodians fail to share
information about departmental advancements.<br />
<br />
By speaking up, custodial managers can get sustainability leaders on their
side, providing them a natural ally within the organization.<br />
<br />
In addition to keeping sustainability leaders informed about the latest and
greatest technologies and cleaning methods available, it’s also important to
share the sustainable processes and equipment the janitorial operation already
has in place. Ask yourself: Do people know what you do? Do people know you’re
using this technology or that you have a green cleaning program? It’s important
that cleaning operations tell this story.<br />
<br />
Consider whether there are other groups beside sustainability committees that
can benefit from the custodial perspective. If there are plans to renovate the
facility, participate in the planning to help spec water- or energy-saving
technologies, or sustainable flooring that will stand the test of time or is easier
to clean.<br />
<br />
Once new sustainable technologies are in the facility, custodial executives
need to remember to let others know it was their idea to add them.<br />
<br />
Let’s say the custodial staff was integral in adding water-saving devices to
urinals. Why not put an information card next to the urinals that tells how
much water is saved with this improvement, and attribute the information to the
custodial staff?<br />
<br />
If the custodians were actively involved in the recycling program, put a blurb
about how much waste has been diverted from landfills because of this program
on every recycling container, and again, attribute the message to the custodial
staff.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="font-size: 17.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Promoting Training Initiatives<o:p></o:p></span></div>
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<span style="font-size: 17.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><br /></span></div>
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">Another area not
lauded often enough is staff training. Custodial managers typically provide
workers with consistent training that is well documented, and often far beyond
the training received by other positions within the facility. Unfortunately,
beyond using this documentation for certification purposes, this information is
never shared.<br />
<br />
Custodial executives should tout the training workers receive, how often they
receive it, and how this training impacts the entire facility.<br />
<br />
“A well laid out and organized custodial program, done by a well-trained staff,
offers management a lot of pluses,” says Maurice Dixon, owner of Dixon and
Associates, which offers training and consulting services to the janitorial
industry. “These pluses convey a very positive image to employees, visitors and
customers, and I believe adds a plus to the bottom line.”<br />
<br />
Dixon goes on to list areas that custodial executives should do a better job of
sharing:<br />
1) Cleaner, Healthier, Safer Buildings<br />
2) Protection of Property<br />
3) Reduction of Risk<br />
4) Positive Image<br />
5) Pride in Results<br />
<br />
“All of these, without question, add to a company’s bottom line,” Dixon says.
“Good quality cleaning doesn’t cost — it pays.”<br />
<br />
What also pays is a good plan on how custodial operations plan to promote what
they do. Now is the time to wave your benefits flag. <o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;"><br /></span></div>
<br />
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<span style="background: white; color: #1c1c1c; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-AU;">- See more at: http://www.cleanlink.com/hs/article/Highlighting-The-Importance-Of-Cleaning--16953#sthash.lUKwumqx.dpuf</span><o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-70337803289893824842015-07-28T20:01:00.000-07:002015-09-17T20:05:50.712-07:0010 Things You Should Never Say To A Front-End Web Developer - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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10 Things You Should Never Say To A Front-End Web Developer - Cleaning Support Services</h1>
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<span class="author" style="border-right-color: rgb(238, 238, 238); border-right-style: solid; border-right-width: 1px; box-sizing: border-box; display: inline-block; line-height: 14px; margin-right: 5px; padding-right: 5px;"><a data-original-title="" href="http://www.businessinsider.com.au/author/boonsri-dickinson" style="box-sizing: border-box; color: #222222; text-decoration: none;" title="">BOONSRI DICKINSON</a></span></div>
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<a href="http://static.businessinsider.com/image/4f7b908169bedda91400001c/image.jpg" rel="modal" style="box-sizing: border-box; color: #00709a; text-decoration: none;"><img bridges="" class="size_xlarge alt=" src="http://static.businessinsider.com/image/4f7b908169bedda91400001c/image.jpg" hunter="" style="border: 0px; box-sizing: border-box; max-width: 100%; vertical-align: middle;" /></a></div>
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<small style="box-sizing: border-box; font-size: 16.1499996185303px;">Photo: Hunter Bridges</small></div>
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22-year-old <a href="http://hunterbridges.com/" style="box-sizing: border-box; color: #00709a; text-decoration: none;">Hunter Bridges</a> is a talented front end engineer who can make your dreams into a reality.”Front-end” engineers are the people who build the parts of Web sites that you actually see.</div>
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That’s opposed to “back-end” engineers, who work on all the stuff behind the scenes — for instance, like storing information you enter (like your name) in a database, or making sure that an e-commerce site can take your order.</div>
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When working with someone like Bridges, you should know as much as you can about different types of technologies. You also shouldn’t assume a transition to another platform is easy.</div>
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“It is important to know what you want out of the developer so you can articulate your expectations clearly,” he said.</div>
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To help, he shared 10 things you should never say to a front end engineer:</div>
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10. <span style="box-sizing: border-box; font-weight: 700;">I’m looking for a front end designer: “</span>Designers tend to always work on the ‘front-end.’ If you’re differentiating between front- and back-end, you’re looking for a developer. Those “de-” words are tricky.”</div>
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9. <span style="box-sizing: border-box; font-weight: 700;">Can we add a nice little Flash animation right here?</span> “Flash is dead! We animate with JavaScript now!”</div>
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8. <span style="box-sizing: border-box; font-weight: 700;">Can we change the background to this? How about this? Hmm, go back to the other one: </span>“If you don’t have a clear idea of what you want, be careful. You could end up wasting the developer’s time and, more importantly, your money.”</div>
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7. <span style="box-sizing: border-box; font-weight: 700;">Did you use Java to do that?</span> “When picking up on buzzwords, ‘Java’ and ‘JavaScript’ sound like the same thing. In fact, they are <a href="http://kb.mozillazine.org/JavaScript_is_not_Java" style="box-sizing: border-box; color: #00709a; text-decoration: none;">very different</a>!”</div>
<div style="box-sizing: border-box; margin-bottom: 1em;">
6.<span style="box-sizing: border-box; font-weight: 700;"> I was thinking drop down menus for the navigation:</span> “Drop down menus were popular tricks back in the day, but with the rising popularity of tablets and other touch devices, mouse-over doesn’t really work the same way it used to.”</div>
<div style="box-sizing: border-box; margin-bottom: 1em;">
5.<span style="box-sizing: border-box; font-weight: 700;"> I wonder how this looks on my phone:</span> “If you didn’t plan on building a mobile-compatible site, you will likely not be impressed… and you might make your developer nauseous if you bring it up unexpected.”</div>
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4. <span style="box-sizing: border-box; font-weight: 700;">Would it be hard to turn this into an iPhone/Android app? “</span>Yes.”</div>
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3. <span style="box-sizing: border-box; font-weight: 700;">This just doesn’t feel like native: </span>“If you want native interaction, build an app! If your project doesn’t call for an app, it probably doesn’t demand highly nuanced interaction either.”</div>
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2. <span style="box-sizing: border-box; font-weight: 700;">Can we make that real time?</span> “Real time isn’t something that can just be tacked on. Also, in most cases, it is either killing the server or killing device battery life. If you don’t ABSOLUTELY need it, don’t go barking up that tree.”</div>
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1. <span style="box-sizing: border-box; font-weight: 700;">My grandma said the site doesn’t work in Internet Explorer 6: </span>“To express how this makes me feel… (╯°□°)╯︵ ┻━┻”</div>
<div style="box-sizing: border-box; margin-bottom: 1em;">
Bridges works at Wantful, an artisan gifting startup, as a software engineer. Prior to that, he worked for Snapguide, Meedeor, and other startups.</div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-23537766265891006632015-07-28T17:09:00.001-07:002015-07-28T17:09:18.002-07:00TIPS YOU MUST HAVE KNOWN WHEN BUYING AT AUCTION - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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6 TIPS</h1>
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<article class="post-49818 post type-post status-publish format-standard hentry category-michael-yardney-property-investment-expert category-property-investment tag-buying-at-auction" id="post-49818" style="box-sizing: border-box;"><div class="textcontent" style="box-sizing: border-box; margin: 0px auto; width: 680px;">
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<span style="font-size: large;"><b>TIPS YOU MUST HAVE KNOWN WHEN BUYING AT AUCTION - Cleaning Support Services</b></span></div>
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In his recent column in <a href="http://www.switzer.com.au/the-experts/john-mcgrath-property-expert/how-to-improve-your-investment-borrowing-power/" style="background: transparent; box-sizing: border-box; color: #95a5a6; display: inline-block; text-decoration: none;" target="_blank">Switzer</a>, John McGrath provided 6 helpful tips to increase the chance of a successful purchase come auction time.</div>
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HERE’S WHAT HE HAD TO SAY:</h4>
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Many more homeowners in Sydney are choosing to sell via auction in today’s booming market – and why wouldn’t they with clearance rates consistently above 80% throughout much of 2015. <img alt="John Mcgrath" class="alignright wp-image-27792 img-responsive" height="211" src="http://puassets.s3.amazonaws.com/wp-content/uploads/2015/07/JohnMcgrath-e1436853066209-300x234.jpg" style="border-bottom-color: rgb(255, 171, 116); border-bottom-style: solid; border-top-color: rgb(255, 171, 116); border-top-style: solid; border-width: 1px 0px; box-sizing: border-box; display: block; float: right; height: auto; margin: 20px 0px 20px 20px; max-width: 100%; padding: 15px 0px; vertical-align: middle;" width="270" /></div>
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So as a buyer, you need to be ready to buy at auction – especially if you’re in Sydney.</div>
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Unfortunately many people struggle with this, with a St George Bank survey of 1,000 prospective buyers showing:</div>
<ul style="box-sizing: border-box; font-size: 15px; margin-bottom: 12.5px; margin-top: 0px;">
<li style="box-sizing: border-box;">62% had no strategy to win on auction day</li>
<li style="box-sizing: border-box;">48% felt they were not as prepared as they could have been</li>
<li style="box-sizing: border-box;">46% said the most difficult buying process was bidding at auction or making offers, followed by assessing good value (44%)</li>
</ul>
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Buying a property is a huge financial decision and once you add in the inevitable stress and excitement of buying at auction, the odds are you’ll make mistakes if you’re not prepared.</div>
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You’ll pay too much or even worse, you’ll lose your nerve and walk away knowing you could have stretched a little further and bought it.</div>
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And now you’re back to attending opens every Saturday to find a suitable property.</div>
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Here are my tips for addressing the main issues highlighted by St George’s research.</div>
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PREPARING FOR AUCTION DAY</h4>
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<strong style="box-sizing: border-box;"></strong>The most critical thing you need to do is establish your walk-away price.</div>
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<img alt="budget" class="alignleft size-medium wp-image-35556 img-responsive" height="262" src="http://puassets.s3.amazonaws.com/wp-content/uploads/2014/11/budget-300x262.jpg" style="border-bottom-color: rgb(255, 171, 116); border-bottom-style: solid; border-top-color: rgb(255, 171, 116); border-top-style: solid; border-width: 1px 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 20px 20px 20px 0px; max-width: 100%; padding: 15px 0px; vertical-align: middle;" width="300" />This figure is <strong style="box-sizing: border-box;">not</strong> just what the bank will lend you plus your savings.</div>
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You need to ask yourself, what <strong style="box-sizing: border-box;">else</strong> am I willing to do if I need to stretch my budget to secure this home?</div>
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For example, Could mum and dad lend you $5,000?</div>
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What if you scrapped or delayed your next holiday?</div>
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Could you buy a less expensive car?</div>
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Whatever you do, don’t push your boundaries so hard that you end up in financial difficulty.</div>
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But do consider your priorities and ask yourself, will I be happy walking away from this property if an extra few thousand could have bought it?</div>
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Get comfortable with a number and stick to it.</div>
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STRATEGY TO WIN</h4>
<ol style="box-sizing: border-box; display: inline-block; font-size: 15px; margin-bottom: 12.5px; margin-top: 0px;">
<li style="box-sizing: border-box;">Make a low bid to start the auction;</li>
<li style="box-sizing: border-box;">Once others begin to bid, just sit tight, size up your competition and watch how the auction unfolds;</li>
<li style="box-sizing: border-box;">Project confidence and create the impression you will continue to bid until you own the home, no matter what. This is about psyching out the other bidders;</li>
<li style="box-sizing: border-box;">Make your bids fast and assertive. Agonising over your next bid is a sign of weakness;</li>
<li style="box-sizing: border-box;">Call out your offer in full (i.e. say “$350,000” instead of the increments, i.e “$5,000”); and</li>
<li style="box-sizing: border-box;">If it’s going to pass in, make sure you are the highest bidder, as this usually gives you first right to negotiate (whether this is a legal right or courtesy varies between states).</li>
</ol>
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FEAR OF ‘OVERPAYING’</h4>
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In a rising market, ‘overpaying’ today often ends up being ‘good value’ tomorrow, especially when stock is low.</div>
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Even in markets that aren’t booming, if you’re in it for the long term and you really want that particular property, don’t be afraid to overpay a little.In Sydney, people who paid 10% above what they considered market value in 2013 are laughing all the way to the bank, because the market is now up more than 30% on 2013 prices.</div>
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In 10 years’ time, the extra $20,000 you paid on auction day simply won’t matter.</div>
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FINAL WORD ON BUYING AT AUCTION</h4>
<div style="box-sizing: border-box; font-size: 15px; margin-bottom: 12.5px;">
In my experience, fate can play a hand in you finding the right home and you should go with it.</div>
<div style="box-sizing: border-box; font-size: 15px; margin-bottom: 12.5px;">
Certainly, create a plan to bid and win but also accept that if it’s not meant to be, it’s not meant to be.</div>
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If you really don’t think you can handle the stress of bidding on the day, hire a buyers’ agent or ask a confident friend or colleague to do it for you.</div>
<div style="box-sizing: border-box; font-size: 15px; margin-bottom: 12.5px;">
Just check with the agent as to what you need to do to officially to authorise your nominated person to act on your behalf.</div>
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</article></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-8637240793994198862015-07-28T16:34:00.003-07:002015-09-24T18:44:56.875-07:00Australia's housing market problems laid bare - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 style="background-color: #f9f9f9; color: #111111; font-family: ProximaNova, Arial, Helvetica, sans-serif; font-size: 2.666em; font-weight: normal; letter-spacing: -1px; line-height: 1; margin: 0.25em 0px; padding: 0px; text-rendering: optimizeLegibility; word-wrap: break-word;">
Australia's housing market problems laid bare - Cleaning Support Services</h1>
<strong class="article-genre" style="background-color: #f9f9f9; color: #737373; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 12px; margin: 0px 0px 0.5em; padding: 0px; text-transform: uppercase; word-wrap: break-word;">ANALYSIS</strong><br />
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By business reporter <a href="http://www.abc.net.au/news/michael-janda/166854" style="color: #310099; margin: 0px; padding: 0px; text-decoration: none; word-wrap: break-word;" target="_blank" title="">Michael Janda</a></div>
<div class="published" style="background-color: #f9f9f9; color: #737373; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.3334; margin-bottom: 1em; padding: 0px; word-wrap: break-word;">
<span class="timestamp" style="margin: 0px; padding: 0px; word-wrap: break-word;" ts="October 13, 2014 13:19:01"><span class="print" style="left: -32768px; margin: 0px; padding: 0px; position: absolute; top: -32768px; visibility: hidden; word-wrap: break-word;"></span></span></div>
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<div class="inline-content photo left" style="background: transparent; border-top-color: rgb(224, 224, 224); border-top-style: dotted; border-top-width: 1px; clear: left; float: left; margin-bottom: 20px; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; outline: none 0px; padding: 0.5em 0px; width: 340px; word-wrap: break-word; zoom: 1;">
<a href="http://www.abc.net.au/news/2014-10-10/house-for-sale/5805280" style="color: #310099; margin: 0px; padding: 0px; text-decoration: none; word-wrap: break-word;"><img alt="A house for sale in the inner-city suburb of South Melbourne." src="http://www.abc.net.au/news/image/710080-3x2-340x227.jpg" height="227" style="border: none; cursor: url(http://www.abc.net.au/res/sites/news/images/common/zoom_in.cur?1), pointer; display: block; margin: 0px 0px 5px; padding: 0px; word-wrap: break-word;" title="House for sale" width="340" /></a><a class="inline-caption" href="http://www.abc.net.au/news/2014-10-10/house-for-sale/5805280" style="color: #310099; display: block; margin: 5px 0px 0px; padding: 0px; text-decoration: none; word-wrap: break-word;"><strong style="color: black; font-size: 0.9167em; margin: 0px; padding: 0px; text-transform: uppercase; word-wrap: break-word;">PHOTO:</strong> The current level of housing investment is far outpacing the typical demand for rental properties.<span class="source" style="color: #666666; font-size: 0.9167em; margin: 0px; padding: 0px; white-space: nowrap; word-wrap: break-word;">(William West: AFP)</span></a></div>
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<a class="inline-caption" href="http://maps.google.com/?q=-26.000,134.500(Australia)&z=5" style="color: #310099; display: block; margin: 0px 25px 0px 0px; padding: 0px; text-decoration: none; word-wrap: break-word;"><strong style="color: black; font-size: 0.9167em; margin: 0px; padding: 0px; text-transform: uppercase; word-wrap: break-word;">MAP: </strong>Australia</a><a class="toggle" href="https://www.blogger.com/null" style="bottom: 5px; cursor: pointer; display: inline-block; margin: 0px; padding: 0px; position: absolute; right: 0px; word-wrap: break-word;"><span class="abc-icon abc-icon-chevron-circle-down" style="display: inline-block; height: 16px; line-height: 20px; margin: 0px; padding: 0px; text-align: center; width: 16px; word-wrap: break-word;" title="Expand"><svg><use xlink:href="#sheet-default-icon-chevron-circle-down" xmlns:xlink="http://www.w3.org/1999/xlink"></use></svg></span></a></div>
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There is a growing mountain of evidence that Australia has fundamental housing market problems, and the nature of those problems is clear.</div>
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After a scant mention in the Reserve Bank governor's post-meeting statement on Tuesday, a speech yesterday by the head of the bank's financial stability department, Luci Ellis, made it plain that the RBA is still worried by current property price rises in Sydney and Melbourne.</div>
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Dr Ellis also made it clear that the cause for the price spike is property investment, which now makes up close to half of all new home lending even though private renters make up just a quarter of households.</div>
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"That share is noticeably higher than rental housing's share of the housing stock, even allowing for a possible faster rate of churn in investor loans. Obviously that can't continue forever," she told a conference on financial stability.</div>
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The bank has repeatedly acknowledged that a boost in property investment is an expected outcome of low interest rates.</div>
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However, it perhaps underestimated just how much property investment, and home prices, would jump by not focussing enough on two other factors.</div>
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Foreign investment boom</h2>
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The first is foreign investment.</div>
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The RBA has fairly consistently downplayed this segment of the market, relying on Foreign Investment Review Board approvals numbers to show it is relatively small.</div>
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The problem with this analysis is that those annual numbers - already undermined by their lack of timeliness - have now been all but completely discredited by the House of Representatives Economics Committee.</div>
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Its inquiry into the rules around foreign investment into residential real estate revealed that FIRB only has eight staff monitoring this area, and that it relies almost totally on the honesty of the buyers to submit an application.</div>
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That means there are an unknown number of foreign investors in the market buying and owning residential property not captured in the figures.</div>
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Surveys of the real estate and development sectors consistently show the foreign buyer influence is high, particularly in Sydney and Melbourne.</div>
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The latest this week from the Australian Property Institute (API) found 96 per cent of industry players rated foreign investment a "significant driver" of residential property demand and prices in Sydney - more than half of those said it was "very significant".</div>
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The results were only slightly lower in Melbourne, with 95 per cent saying it was significant, including 41 per cent who said it was "very significant".</div>
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A lower proportion said foreign buyers were significant in Brisbane and Perth, but it was still over half the respondents.</div>
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The respondents to this survey should have a fairly good idea - they included three of the four major banks, some of the world's biggest real estate agencies (including CBRE and Colliers), as well as major developers Lend Lease and Mirvac.</div>
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Negative gearing tax breaks</h2>
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The same survey exposes the other major driver of the recent residential property price surge - negatively geared investors.</div>
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In Sydney and Melbourne, nearly two-thirds of respondents saw negative gearing as a "significant driver" of demand and prices although, unlike foreign investment, none saw it as "very significant".</div>
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Interestingly, respondents saw negatively geared self-managed super funds as even more significant in driving price rises in these two markets.</div>
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The use of negative gearing has allowed investors to flood the market in record numbers despite very low rental returns.</div>
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The latest national RP Data figures show zero rental growth for houses in the September quarter and a 1.3 per cent fall in apartment rents.</div>
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In the markets where property prices are booming, Sydney and Melbourne both recorded flat unit rents and a 1 and 2.6 per cent rise in house rents respectively.</div>
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Given the concentration of the investment boom in inner-city apartments in those two cities, it is not surprising the flood of extra rentals on the market is starting to push down rents.</div>
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Negative gearing, combined with record low interest rates, has allowed investors to borrow large amounts and accept very low gross rental returns while waiting for a capital gain.</div>
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Debt outpacing housing supply</h2>
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The problem that the Reserve Bank confronts is that all this investment is resulting in a lot of extra debt - Australia's housing debt to income ratio recently hit a fresh record - but relatively little extra housing supply and economic activity considering all the money borrowed.</div>
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"Part of the anticipated effect of monetary policy is to induce more construction activity. Higher prices are the incentive to get that expansion, which is indeed happening," Dr Ellis said.</div>
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"But it is worth noting that the vast bulk of that new borrowing is to purchase existing properties."</div>
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<a href="http://www.abc.net.au/news/2014-10-10/investor-lending-new-vs-existing/5805446" style="color: #310099; margin: 0px; padding: 0px; text-decoration: none; word-wrap: break-word;"><img alt="Investor lending: new vs existing dwellings" src="http://www.abc.net.au/news/image/5805446-3x2-340x227.jpg" height="227" style="border: none; display: block; margin: 0px; padding: 0px; word-wrap: break-word;" title="Investor lending: new vs existing dwellings" width="340" /></a><a class="inline-caption" href="http://www.abc.net.au/news/2014-10-10/investor-lending-new-vs-existing/5805446" style="color: #310099; display: block; margin: 5px 0px 0px; padding: 0px; text-decoration: none; word-wrap: break-word;"><strong style="color: black; font-size: 0.9167em; margin: 0px; padding: 0px; text-transform: uppercase; word-wrap: break-word;">PHOTO:</strong> Investors have gradually moved further away from buying newly built housing.</a></div>
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Lack of supply being rated as the third main factor driving up home prices in the API survey, this adds to the concern of a lengthy boom, leaving Australia vulnerable to a housing bust.</div>
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That is why the Reserve Bank recently told a Senate committee that "something will be done" to limit more risky investor lending.</div>
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However, such loans limits are merely a band aid that may help limit the supply of investment loans, but will do nothing to dent the demand for them.</div>
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Where there is unmet demand, there will surely eventually be some form of shadow banking or regulatory workarounds that spring up to fulfil it.</div>
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For a long-term solution to Australia's high and rising, it is up to the Federal Government to address the key drivers of surging investor demand.</div>
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The first area is acting on the Economics Committee's likely recommendations around stricter enforcement of Australia's foreign investment regime to ensure that overseas buyers are adding to, not soaking up, the housing stock.</div>
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The second area is to tighten or close the negative gearing and capital gains tax discount breaks that interact to allow investors to subsidise losses before enjoying a low-taxed capital gain.</div>
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Luci Ellis says there have been fundamental changes to Australia's financial system that justify current housing prices and make a large correction unlikely.</div>
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"Australia went from being a high-inflation country to a low-inflation country in the early 1990," she explained.</div>
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"One result of that was that average nominal interest rates fell, and so the sustainable amount of debt rose relative to income - permanently.</div>
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"People should therefore not expect ratios of housing prices or debt to income to revert to their long-run, multi-decade averages."</div>
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Dr Ellis is right, but ignores the key policy changes, especially the capital gains tax discount, that are also now factored into higher prices.</div>
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If those policies do change, a significant correction could follow.</div>
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If they do not, the rampant investor demand that has led to the latest price boom is unlikely to be halted by tighter lending rules alone.</div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-15635684927306882302015-07-28T16:26:00.002-07:002015-09-24T18:45:34.421-07:00Budgets, bulldust and bastadry: Ross Gittins looks back - ABC Melbourne - Australian Broadcasting Corporation<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.abc.net.au/local/audio/2015/07/15/4273914.htm#.VbgPWe5Xm9Q.blogger">Budgets, bulldust and bastadry: Ross Gittins looks back - ABC Melbourne - Australian Broadcasting Corporation</a></div>
Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-70366253766699252422015-07-27T16:26:00.000-07:002015-08-19T22:04:21.612-07:00Real Estate Problems: Realtors’ Perception – Cleaning Support Services <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 34.5pt; margin-bottom: 11.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 4.5pt; mso-outline-level: 1;">
<span style="color: #444444; font-family: "Oswald",serif; font-size: 28.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU; mso-font-kerning: 18.0pt;"><span style="font-size: large;"><b>Real Estate Problems: Realtors’ Perception –
Cleaning Support Services </b></span> </span><span style="color: #444444; font-family: "Oswald",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU; mso-font-kerning: 18.0pt;">( Based on Tyler Zey research )</span><span style="color: #444444; font-family: "Oswald",serif; font-size: 28.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU; mso-font-kerning: 18.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">There are
all <u>types of Realtors</u> out there, but they can all agree on one
thing: selling real estate isn’t all rainbows and unicorns. Problems are bound
to arise during any transaction, and that’s why most successful Realtors have a
great sense of humour. Here are some problems that all real estate agents can
relate to.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; mso-fareast-font-family: Helvetica; mso-fareast-language: EN-AU;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Your seller can’t
be bothered to keep the house clean for showings:<o:p></o:p></span></div>
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<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Your seller thinks their house is worth the same as this: <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOeDNUJw-VEWzBTrkTmflp5lODDEnO0oPF9ISHnJgDXh82zA6EYG08La88yyUOkn2ekLwnBTpa2IwhKnZFMWNSdeIDzIqjJ5fUVs6l1jJsNH2EQQasheZAeuzhZJ0QzPWvNsjUvxJ5Zbj-/s1600/12-real-estate-problems-2.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOeDNUJw-VEWzBTrkTmflp5lODDEnO0oPF9ISHnJgDXh82zA6EYG08La88yyUOkn2ekLwnBTpa2IwhKnZFMWNSdeIDzIqjJ5fUVs6l1jJsNH2EQQasheZAeuzhZJ0QzPWvNsjUvxJ5Zbj-/s640/12-real-estate-problems-2.gif" width="640" /></a></div>
</span></h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;"> And some of them
think you should work 24/7 for this:<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_UH_m8MoJjFPmAU3golK8vceyaGNKfDWkED2tc3U25aYeBwlO4f6kNzcicp_JazOQheHOHPwuxL_645lSosK9mudjv6XRF2FiNXt41yVBum5eOcH_eIZ1k6RSvmAahl_dG8SD4Mni1qK/s1600/12-real-estate-problems-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="422" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_UH_m8MoJjFPmAU3golK8vceyaGNKfDWkED2tc3U25aYeBwlO4f6kNzcicp_JazOQheHOHPwuxL_645lSosK9mudjv6XRF2FiNXt41yVBum5eOcH_eIZ1k6RSvmAahl_dG8SD4Mni1qK/s640/12-real-estate-problems-3.jpg" width="640" /></a></div>
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</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Your seller’s idea of a negotiation looks like this:<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg758HqllkdCBO2zPjg2qQmFrsaj_1qIDYLf4qwqpZ-TmFe7BNHfuvQma2at-mYw8LrQ_gesnNqYVSzbi7y381rjpxKIuhnGeE-MzqpyXq1P2YZbthcGmG8Mjrv4Ll7KGtRyPG8S_gujozP/s1600/12-real-estate-problems-4.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg758HqllkdCBO2zPjg2qQmFrsaj_1qIDYLf4qwqpZ-TmFe7BNHfuvQma2at-mYw8LrQ_gesnNqYVSzbi7y381rjpxKIuhnGeE-MzqpyXq1P2YZbthcGmG8Mjrv4Ll7KGtRyPG8S_gujozP/s640/12-real-estate-problems-4.gif" width="640" /></a></div>
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</h3>
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<span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;"> </span></h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Some sellers think they know EVERYTHING about marketing
their home:<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhclH0GY7y60kp9NaYARPcyLr2BKnkAhyvznkJTQzB-fzW3NoQtCL_ESmGDwxJq8bqh24spsKe54dthGtj1Yb9XwsSH6FTVbsZBkPMG3etHmdrd3SQqn6WQQTrnnpZzLrSBJ9bCtuzuiEqY/s1600/12-real-estate-problems-5.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhclH0GY7y60kp9NaYARPcyLr2BKnkAhyvznkJTQzB-fzW3NoQtCL_ESmGDwxJq8bqh24spsKe54dthGtj1Yb9XwsSH6FTVbsZBkPMG3etHmdrd3SQqn6WQQTrnnpZzLrSBJ9bCtuzuiEqY/s640/12-real-estate-problems-5.gif" width="640" /></a></div>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt;">
</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Wait, you mean there are closing costs?! (mind = blown)<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjop-IrP-JQUTFZM9r-VfoZ8ogZJ30tPu2t43GwPxCklIyxWqRldpmeiCyjo8s2kw0x6ht38MAWtAOqdFgI0cPKEs85E7q11qd9y4Fgm8Tl297cbuTGOjMASYC0mU_gBAzPzoLR7ZlSeUhw/s1600/12-real-estate-problems-6.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjop-IrP-JQUTFZM9r-VfoZ8ogZJ30tPu2t43GwPxCklIyxWqRldpmeiCyjo8s2kw0x6ht38MAWtAOqdFgI0cPKEs85E7q11qd9y4Fgm8Tl297cbuTGOjMASYC0mU_gBAzPzoLR7ZlSeUhw/s640/12-real-estate-problems-6.gif" width="640" /></a></div>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt;">
</h3>
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<span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;"> </span></h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt;">
<span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;"> </span></h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">That moment you realize the homeowner forgot to leave the
key…<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkNEPX-AkXiIzAxsSZFt5AdeVMnqeoxRFFC608wBCQ9M7B9d4cqAPKx0KGWiwa7vahRXOkOVACijrhHnzaw0UNsxjgunJYVucV_uW-agfDIcnTPkG_96l_NKggJzGa32SP0Wdet3C30pK9/s1600/12-real-estate-problems-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="374" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkNEPX-AkXiIzAxsSZFt5AdeVMnqeoxRFFC608wBCQ9M7B9d4cqAPKx0KGWiwa7vahRXOkOVACijrhHnzaw0UNsxjgunJYVucV_uW-agfDIcnTPkG_96l_NKggJzGa32SP0Wdet3C30pK9/s640/12-real-estate-problems-7.jpg" width="640" /></a></div>
<h3 style="background: white; line-height: 22.5pt; margin-left: 18.0pt;">
</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">…And left the microwave looking like a bomb went off
inside.<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWycBaz3npWTw8yovyHPMlC9Ut0O_N0eSWLmh8KuMqxgeTXCXo0H851esTPT9FijJk2qaHu-EGvuUp-0Jz_PW68kkZdYQKHNa5POtpEcRe9GvpGUQrtxLkLUBjOd_9Y33yyWsGSMHzOltw/s1600/12-real-estate-problems-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWycBaz3npWTw8yovyHPMlC9Ut0O_N0eSWLmh8KuMqxgeTXCXo0H851esTPT9FijJk2qaHu-EGvuUp-0Jz_PW68kkZdYQKHNa5POtpEcRe9GvpGUQrtxLkLUBjOd_9Y33yyWsGSMHzOltw/s640/12-real-estate-problems-8.jpg" width="640" /></a></div>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt;">
</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt;">
<span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;"> </span></h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">9.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Buyers who demand a deal that’s $100k less than market
value… or they’re not buying.<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLVSFmoXBVgitJrmL54OvQbi4ZKqvlu76sW2P39mTvrZE5bjHyyR7LhN2j2aBFmYRhYj__VSZ1cqSQ6YHzbIzT4bZU4opHzeRAMOgV7UU1zqQJiiobFyhX4WnZGi43uWkDoKYTugl6TCmV/s1600/12-real-estate-problems-9.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="554" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLVSFmoXBVgitJrmL54OvQbi4ZKqvlu76sW2P39mTvrZE5bjHyyR7LhN2j2aBFmYRhYj__VSZ1cqSQ6YHzbIzT4bZU4opHzeRAMOgV7UU1zqQJiiobFyhX4WnZGi43uWkDoKYTugl6TCmV/s640/12-real-estate-problems-9.gif" width="640" /></a></div>
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</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">10.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">And want to see houses on Labor Day when
they’re not approved and probably can’t get approved.<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8_h8K4dILmZruMwp1k590Cp-ngKD6voEMlc-FYaQNzyryMxzkzJvF2MG1oq3VQAezTe_McGB-joyPjr77Us1Ij_TvY2PwV5Sipfxsye4p2IUrOOs-xXcx-JElmTeHqH59pkE3j05ytCj9/s1600/12-real-estate-problems-10.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8_h8K4dILmZruMwp1k590Cp-ngKD6voEMlc-FYaQNzyryMxzkzJvF2MG1oq3VQAezTe_McGB-joyPjr77Us1Ij_TvY2PwV5Sipfxsye4p2IUrOOs-xXcx-JElmTeHqH59pkE3j05ytCj9/s320/12-real-estate-problems-10.gif" width="320" /></a></div>
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</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt;">
<span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;"> </span></h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Weekends don’t exist<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9vhxK8ZhZBxstCWtvljhSZzkC-JRc68hA2uWyYFPLo9dJLYzdtTjOtmWc4J6gYfC6fOYHW67-w4VF8PVPmNSYK-aaTwrajxW8GBKmiWmSjRGP_bTNQP9K46iLchglJnx5gZ7BHInfeJaZ/s1600/12-real-estate-problems-11.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9vhxK8ZhZBxstCWtvljhSZzkC-JRc68hA2uWyYFPLo9dJLYzdtTjOtmWc4J6gYfC6fOYHW67-w4VF8PVPmNSYK-aaTwrajxW8GBKmiWmSjRGP_bTNQP9K46iLchglJnx5gZ7BHInfeJaZ/s640/12-real-estate-problems-11.gif" width="640" /></a></div>
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</h3>
<h3 style="background: white; line-height: 22.5pt; margin-left: 39.75pt; mso-list: l0 level1 lfo1; text-indent: -21.75pt;">
<!--[if !supportLists]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal; mso-fareast-font-family: Helvetica;">12.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #444444; font-family: "Helvetica",sans-serif; font-size: 19.5pt; font-weight: normal;">Playing the waiting game with offers.<o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWWNC7-wGLk0_azcNYvQvohEZ7zKXxbansoTO-v4pNwTq3fIFno0XoeBDED19gBuUTd44oocvZyIRoLxI2x1oWruufXU4EtpjEfitESzhjYsR4hEo37sIINpOZnVl4Ovyxkr3eMWBiaaJ/s1600/12-real-estate-problems-12.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWWNC7-wGLk0_azcNYvQvohEZ7zKXxbansoTO-v4pNwTq3fIFno0XoeBDED19gBuUTd44oocvZyIRoLxI2x1oWruufXU4EtpjEfitESzhjYsR4hEo37sIINpOZnVl4Ovyxkr3eMWBiaaJ/s640/12-real-estate-problems-12.gif" width="640" /></a></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-25622407299298133382015-07-26T17:42:00.001-07:002015-07-27T00:17:31.033-07:00Shared Story of a Successful Property Manager and Tips to Success - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt;">Shared Story of a
Successful Property Manager and Tips to Success - Cleaning Support Services<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 18pt;">“I would not have achieved this success without this reliable cleaning
company who always wow my tenants and landlords” – A Property Manager.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Good property managers are reliable and
consistent.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Property management companies act as intermediaries between property
owners and renters. They may also look after vacant properties for absentee
owners, or manage large properties that are owned by individuals or companies.
Successful property managers are good with people, pay meticulous attention to
detail, and are straightforward in their dealings with clients, tenants and
contractors.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Dependability<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Property owners hire management companies to deal with properties
because the owners lack the time, the knowledge or the desire to manage
properties themselves. If a property manager isn't competent and dependable,
the owner won't trust him and won't find the peace of mind that he was seeking
when he hired a manager. A good manager makes a property owner happy to pay his
fees because he takes care of everything so the owner is free to pursue other
projects. The manager needs to be independent, consistent, and knowledgeable
enough to deal with problems effectively as they arise.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Marketing<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">No matter how effective your property management company is, it won't be
successful if nobody has heard of it. Marketing your company and successfully
promoting it to people who need your services is essential for finding clients
and building a public profile. You can increase public awareness of your
company through traditional advertising, such as radio, newspaper and
television ads. You can also benefit through word of mouth when satisfied
clients recommend you to their friends. Be sure to always have business cards
on hand to give to anyone who might be interested in your services. Get free
publicity by being the subject of a profile piece in your local newspaper.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Connections<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Knowing the right people is important in any business field, and
property management is no exception. Every city has a community of individuals
who are involved in real estate, renovations, rentals and development.
Maintaining relationships with as many of these people as possible will make
you part of a potentially lucrative network. Spread the word through social and
business connections that your management company is available for hire. When
people who already know you purchase a property, they are far more likely to
contact you to manage it, rather than a stranger, because trustworthiness is so
important in the field of property management.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Experience<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">If you are just starting out in property management, it is inevitable
that you will make a few mistakes. Whether it's renting an apartment to a
troublesome tenant or hiring an inept contractor to do repairs, the measure of
your worth as a manager is how quickly you can recover from your errors. As you
gain experience in the field, you will get a better feel for how to do
everything, from negotiating with third parties to fixing a leaky sink. This
accumulation of skills will make you more valuable as a property manager and
increase your chances of success.<o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Partnership<o:p></o:p></span></b></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">From your experience and good connections, good
partnership with a reputable company like cleaning company is one of the
integral parts of achieving success in Property Management Business. Your boss
are your customers and clients, thus, you’re goal is to satisfy them with the
most convenient place where they can live peacefully and harmoniously. <o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com0tag:blogger.com,1999:blog-3649603116203883672.post-37184676001060010382015-07-23T19:37:00.003-07:002015-07-24T00:14:54.234-07:0010 Things You're Not Cleaning (But Should Be) - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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Follow these tips from Carolyn Forte, the Good Housekeeping Research Institute's resident cleaning expert, to make sure your home is truly clean.</div>
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<strong>1. Kitchen sponges</strong><br />
Soaking up bacteria is all in a day's work for your kitchen sponge, so unless you want to "clean" your dishes with a germy sponge, you need to disinfect or replace it regularly. To disinfect, soak the sponge in a mixture of 3/4 cup bleach and one gallon of water. You can also run it through the dishwasher or zap it in the microwave to kill germs, but if you use the microwave method, make sure the sponge is soaked with water or it could catch fire.</div>
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<strong>2. Between appliances</strong><br />
There may only be an inch (or less) between your refrigerator and the countertop, but that crevice can trap a lot of dirt. Use a long duster or thin vacuum attachment to clean out all the nooks and crannies.</div>
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<strong>3. Reusable grocery bags</strong><br />
Cloth grocery bags are great for the environment, but they're no different than other fabrics in terms of care. Run your <a data-mce-href="http://www.goodhousekeeping.com/home/cleaning-organizing/cleaning-reusable-grocery-bags" href="http://www.goodhousekeeping.com/home/cleaning-organizing/cleaning-reusable-grocery-bags" target="_blank">reusable bags</a> through the washer regularly to remove any lingering food bacteria, turning them inside out before you toss them in. Pay attention to the bag's fabric when selecting a dryer setting.</div>
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<strong>4. Refrigerator bins and door shelves</strong><br />
You probably wipe down your fridge's interior shelving already, but don't forget about the rest. Regularly pop out the door shelves and bins, and wash in warm, soapy water to get rid of food bacteria and spillage.</div>
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<strong>5. On top of things</strong><br />
Out of sight, out of mind? Not so much. We've warned you about wiping down the <a data-mce-href="http://www.goodhousekeeping.com/home/cleaning-organizing/places-you-forget-to-clean#slide-7" href="http://www.goodhousekeeping.com/home/cleaning-organizing/places-you-forget-to-clean#slide-7" target="_blank">top of your refrigerator</a>, but there are lots of other "tops" that need cleaning as well. Some common forgotten spots: the tops of light fixtures, cabinets, and the mouldings around doors and windows.</div>
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<strong>6. Ceiling fan</strong><br />
Speaking of being on top of things, just because you can't see the dust accumulating atop your ceiling fan blades doesn't mean it's not there. To keep the dirt from swirling around the air, Forte recommends using a duster like the <a data-mce-href="http://www.goodhousekeeping.com/product-reviews/research-institute/wool-shop-ceiling-fan-duster" href="http://www.goodhousekeeping.com/product-reviews/research-institute/wool-shop-ceiling-fan-duster" target="_blank">Wool Shop's Lambswool Ceiling Fan Duster</a>.</div>
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<strong>7. Small electronics</strong><br />
Did you know that your television remote is one of the dirtiest items in your home? Other small electronics such as your cell phone and headphones can also rack up tons of germs. Clean these items frequently with a disinfecting or alcohol wipe — make sure to use a cell phone-friendly cleaner.</div>
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<strong>8. Broom</strong><br />
Yes, you need to <a data-mce-href="http://www.goodhousekeeping.com/home/cleaning-organizing/clean-your-cleaners" href="http://www.goodhousekeeping.com/home/cleaning-organizing/clean-your-cleaners" target="_blank">clean your cleaners</a>. Brooms are great for getting rid of pesky dust bunnies, but in the process they can get trapped in the bristles. Swish the broom head around in warm, soapy water, or vacuum with a handheld attachment (then be sure to clean out the attachment).</div>
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<strong>9. Hats, scarves, mittens</strong><br />
Like any other piece of clothing, outerwear picks up dead skin and bacteria. Regularly run your hats, scarves, and cotton mittens through the washer. For leather gloves, wipe down with a leather cleaning wipe.</div>
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<strong>10. Gym bag</strong><br />
You wouldn't consider not washing your clothes after a tough workout, so don't forget about the bag that transports them. If your tote is machine-washable, toss it in the laundry frequently. For a bag that doesn't fit in a machine or can't be washed, wipe it down inside and out with a damp cloth and sprinkle in some baking soda to help absorb odors.</div>
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<a data-mce-href="http://www.goodhousekeeping.com/home/cleaning-organizing/germiest-places-you-forget" href="http://www.goodhousekeeping.com/home/cleaning-organizing/germiest-places-you-forget">Original Post</a></div>
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Anonymoushttp://www.blogger.com/profile/00415219238952390432noreply@blogger.com1tag:blogger.com,1999:blog-3649603116203883672.post-58614870271806147572015-07-22T17:57:00.003-07:002015-09-24T18:45:49.184-07:00A Guide To Pet-proofing Your Home - Cleaning Support Services<div dir="ltr" style="text-align: left;" trbidi="on">
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<header><span class="meta"><span class="info"><span class="category "><a href="http://www.lifehack.org/lifestyle/home" rel="category tag" title="View all posts in Home">HOME</a> <a href="http://www.lifehack.org/lifestyle" rel="category tag" title="View all posts in Lifestyle">LIFESTYLE</a></span> BY <a href="http://www.lifehack.org/articles/author/edward-nieh" rel="author" title="Posts by Edward Nieh">EDWARD NIEH</a></span></span>
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A Guide To Pet-proofing Your Home</h1>
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Pet owners will agree that our furry, feathered, or scaled friends are nothing short of family and that their well-being is our biggest concern. It can at times, however, be difficult to know what to do to protect your pets in your own home. Sometimes curiosity can get the better of our pets so it’s up to you to make sure that they don’t get into any trouble.
This guide to pet-proofing all areas of your home will help keep your pet safe. If you already know the potential hazards lying around the house and have them taken care of, then good on you! But I’d check out these tips anyway; there may be something that you haven’t thought of. It can sometimes literally be the smallest things that pose the biggest dangers.
<a href="http://www.lifehack.org/articles/lifestyle/guide-pet-proofing-your-home.html?utm_content=buffer659e3&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer">Original Post</a>
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