TIPS FOR A WELL-OPTIMIZED WEBSITE CONTENT

Is your last website track lost thousands of visitors? Are you creating content which has no specific readers? Well, you might be needing some guidance to create content that will drive your readers to your website.

TOP 4 MARKETING STRATEGIES USED BY MARKETERS - reported by Gigaom

Email Marketing - 86%
Social Media -72%
SEO - 70%
Content Marketing 64%

Comapnies with small budget spen more on content marketing. GIGAOM research reports small companies spend 28% of their budget in content marketing.

Well, let's get started with Creating Great Content!

There are two things to keep in mind before writing.

1. Your Goal.
- Ask yourself what is your goal? What is the purpose of writing a particular article?
- Raise awareness
- Building email list
- Up-sell / Cross-Sell
- Convert Visitors to Customers

2. Mission Statement
- What is your mission statement?
- know your type of audience
- write the best compelling message to your audience
- educate your audience

BIG QUESTIONS among writers for Content?

WHERE TO FIND INFORMATION FOR CONTENT?

Now, that's exactly a good question. There are several places to gather essential and worthy information. Some of the great content sources are:

* Blogs
* e-newsletters
* Infographics
* In person Events
* White papers
* Podcasts
* Videos
* Web Contents
* Print magazines

Your audience likes to read contents in different ways. Use different ways to serve your contents. Make it fresh. Make it specific. Make it intriguing and make sure your educate readers.

Creating Contents For Audience Engagement

* Be original
- Search engines love original contents. Copying other content won't help instead it dilutes content value and website rank.

*Actionable Content
- Make actionable contents for audience. The readers should know how to apply the information you provide.

FACT: 80% OF AUDIENCE JUDGE THE ARTICLE BY ITS HEADLINE

* Be answerable
- People use search engines in search of answers. The same psychology is applicable when people read web contents. Your content should deliver answers to questions.

* Content Headline
- Create click worthy title. Right after reading the headline audience will decide whether the content worth reading or not.

* Accuracy & Information source
- Provide accurate information in your content. Inaccuracy can harm your company reputation - and it will de-brand your company's on-line presence. Mention information source and link it to them. Linking to quality source brings trustworthiness.

* Exciting & Inspiring
Exciting and inspiring contents boost user engagement. Create promising introduction, leave your reader with a question, and include a story that teaches a lesson.

* Short but pointed Content
-   A longer content doesn't mean it's better. Make it short but straight to the point content, Make the content answerable and actionable.

SIMPLE RULES FOR WRITING A GREAT CONTENT

* Content are for human not for search engine bots. It's never been.
* Grammatical errors and spelling errors damage reputation.
* Images are videos make your content much lively.
* Do not write anything which is not true.
* Get rid of too much marketing speech.
* Use subtitles in your contents.

What is Content Marketing anyway?

Defination by CMI or Conetnt Marketing Institute.

- " Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action."

PLATFORMS AND CHANNELS USED BY CONTENT MARKETERS

* Social Media Networks like Facebook, Twitter, Google+ and LinkeIn.
* Video channels like Youtube & Vimeo
* Image sharing Sites like Flickr and Instagram
* Communities like Pinterest Quora & Foursqure
* Content Sharing Sites like Slideshare, Tulr & Stumbleopun

TOP PLATFORMS AND CAHNNELS

* FACEBOOK - 90 %
* LinkeIN - 83 %
* Google+ - 41%
* Twitter - 80%
* Youtube - 65%
* Pinterest - 26%

http://blog.red-website-design.co.uk/2015/03/13/7-tips-for-creating-website-content-your-visitors-will-love/