Inbound Strategist and Tech Marketer
Let me know if this scenario sounds familiar: Your website is outdated. After begging for the budget to develop a new one, your request is finally approved. You focus all marketing efforts on the new site, putting your other marketing tactics on the back burner. After all, it will only be a couple of weeks until the new site is launched. Right? I mean, why would you spend precious time, energy and money driving traffic to an outdated site when your bigger, better, fancier new one is on its way?
But then there’s a little delay.
Then a big high-priority project comes along that requires all of the resources you had working your new site.
Another kink here. A hiccup there.
Days, weeks and maybe even months go by and you still don't have a new website. Meanwhile, your other marketing efforts are in a holding pattern, too. 
What are you to do? You’re missing out on leads, losing engagement and forfeiting opportunities. But you can’t send people to that old, outdated website ...can you?
Thankfully, you have options. I recently wrote a blog post for Inbound Marketing Agents that provides three things every marketing should do to keep their marketing momentum flowing even when their website project is delayed. Get the details in the full post or take a peek at the highlights below.

3 Tips to Build Marketing Momentum in Spite of a Website Delay

1. Cultivate your social media communities

Leverage the social media platforms where your customers are most likely to engage. Build relationships, educate prospective buyers, listen to challenges and respond to needs.
When you do finally launch your site, start guiding people to your new website with special offers and valuable content. But in the meantime, Social Media Land is a great place to keep the marketing fires burning.

2. Keep your current site current

The worst thing about a delayed web project is that you begin to develop an unreasonable hatred for your existing site. But the reality is that there is probably a lot of good stuff there. Focus on the positive aspects, the value of your existing content, and keep the information on your website current. Remember that your prospects don’t know that your current site makes you cringe.
Continue to publish quality blog posts, keep your page content fresh and accurate and don’t let things get stale or outdated. If you choose to stop creating anything new just because you are working on a new site in the background, you could fall victim to a Google Panda attack, which could do more long-term harm than sending your visitors to a website in transition.

3. Leverage landing pages

Landing pages are more closely tied to campaigns than to your website, which means their design does not have to follow that of your website. You could create a super-slick, highly engaging landing page with a fabulous form, promoting clever content or an outstanding offer and continue to generate and convert leads without sending them to the outdated pages of your website.
Leverage those landing pages. They can  help you remain effective while you wait for your new website and will be an important part of your ongoing marketing strategy, even after your fancy new site is launched.
While delayed website projects are frustrating, to say the least, they don’t have to put the brakes on your marketing strategy as a whole. Maximize the other levers in your marketing toolbox. Get crafty to keep your audience engaged and your lead generation funnel flowing.
And (shameless plug) if you want a little help spurring things along, contactInbound Marketing Agents for a free consultation. Maybe we can help jumpstart that stalled-out web project!
What tips can you share about being a successful marketer while waiting for your new site to launch?